Job Title: Regional Sales ManagerOur client is seeking a highly skilled and experienced Regional Sales Manager. This individual will be responsible for planning, implementing, managing, overseeing, and reviewing all sales activities in the designated region of the company. This includes managing area managers, sales representatives, merchandisers, and external service providers to ensure that all sales activities align with the company's standards and requirements. The suitable candidate will also ensure that all sales activities in the designated region are managed effectively and efficiently to achieve set sales targets.Duties & ResponsibilitiesAchievement of Budget: Define, monitor, and analyze existing customers, their performance, and the development of strategies and plans in the region to ensure the achievement of the monthly sales budgets, leveraging available resources.Field Sales Management: Ensure the effective recruitment, training, and ongoing management of the field sales team, protecting and ensuring effective utilization of company property and resources to achieve the company's objectives.Driving Distribution and Range: Ensure the achievement of targeted distribution levels, on-shelf availability, and product assortment by developing and refining appropriate sales techniques, approaches, and brand support mechanisms, such as promotions, merchandising, display drives, customer, and sales force incentives.Sales Partner Management: Deliver the monthly BFR targets via the effective management of the appointed merchandising and sales partners.Customer Operational Management: Ensure the ongoing development and management of key operational contacts to deliver on BFR instore objectives of OSA, promotion execution, ad hoc promotions, and merchandising. Build and maintain strong relationships with customers of the company.Communication: Develop and maintain clear and effective lines of communication with customers, colleagues, staff, and management, ensuring effective reporting to Head Office on your region.Stock Management: Implement effective processes to manage the region's stock in store.Performance Management and Review: Ensure that correct staff levels and quality of staff are maintained to achieve the region's objectives and actively manage, control, train, motivate, and evaluate staff to ensure that company standards and objectives are met.Sales Force Optimization: Ensure the development, ongoing management, and execution of sales reps call cycles, alignment of NOD, NDD's, and call compliance to deliver optimum sales results to the direct call accounts.Desired Experience & QualificationsBachelor's degree in Sales, Marketing, or related field. MBA is a plus.Minimum of 5 years of experience in sales management within the FMCG Foods industry.Experience working with third-party merchandising companies, including PnP, Spar, Checker, and Dischem.Proven track record of achieving sales targets and driving business growth.Solid understanding of sales and marketing principles, market dynamics, and consumer behavior in the FMCG Foods sector.
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