Job Title: Regional Marketing Manager – South AfricaLocation: South AfricaIndustry: Alcoholic BeveragesWe are now seeking a dynamic and experienced Regional Marketing Manager to lead their marketing efforts in South Africa, ensuring their brands continue to thrive and grow in this vibrant market.Job Description:As the Regional Marketing Manager for South Africa, you will play a pivotal role in driving the success of our distinguished portfolio through innovative and strategic marketing initiatives. You will work closely with our distributor to ensure our brands are represented effectively and consistently across the region.Key Responsibilities:Strategic Planning:Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.Collaborate with the distributor to align on marketing goals and execution plans.Brand Management:Champion our brands, ensuring they are positioned effectively in the market.Monitor brand performance and implement corrective actions as needed.Campaign Development:Create and execute compelling marketing campaigns tailored to the South African market.Utilize a mix of traditional and digital marketing channels to maximize reach and engagement.Market Analysis:Conduct market research to identify trends, opportunities, and consumer preferences.Analyze competitive activity and adapt strategies accordingly.Budget Management:Manage the marketing budget, ensuring optimal allocation of resources to achieve targets.Track and report on ROI for all marketing activities.Stakeholder Collaboration:Work closely with the distributor to ensure seamless execution of marketing plans.Liaise with internal teams, including global marketing, sales, and product development, to align on brand objectives and strategies.Event Coordination:Plan and oversee brand events, promotions, and activations to drive consumer engagement.Leverage events to build strong relationships with key stakeholders and influencers.Digital Marketing:Lead digital marketing efforts, including social media, content marketing, and e-commerce initiatives.Ensure a strong online presence and effective digital advertising campaigns.Candidate Profile:Bachelor's degree in Marketing, Business Administration, or a related field.5+ years of experience in a marketing role, preferably within the FMCG or alcoholic beverages industry.Proven track record of developing and executing successful marketing campaigns.Strong understanding of the South African market and consumer behavior.Excellent communication, negotiation, and interpersonal skills.Ability to work independently and as part of a team.Proficiency in digital marketing and social media platforms.Willingness to travel within the region as required.Please get in touch with Lee McNally or click "Apply Now" to be considered for this vacancy.
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