Company DescriptionWhy work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESSJob DescriptionThe overall scope of the position is to maintain and execute the Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, Social media management, email marketing, display and programmatic campaigns, Metasearch and OTA optimization for the properties in Sub Saharan Africa. Reporting directly to the Regional Digital Director. Based in Cape Town and Bilingual (English & French) will be a highly encouraged.Main responsibilities:Build Digital yearly plan and budget for the hotels across Direct & Indirect channelsContributing to Hotels Strategy, working closely with key stakeholders from hotel marketing manager, Cluster marketing manager or DOSM, Sales, Revenue, PR, F&BDevelop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencersLead strategic communications campaigns on digital and social media platforms to increase engagement, influence, and reachEnsure the listing and the quality of the content on google for every properties to maximize the visibilityReporting and Analysis of Web Direct and Indirect performanceMeasure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Ensure hotels' presence across key Social platforms relevant to the source markets and enhance performance of social content accordinglyMonitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channelsManage Hotels online reputationReview and monitor hotel's competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appealIdentify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsEnsure Accor App visibility and usage uplift across the hotelCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide leadership and perspective for adoption where appropriateQualificationsA minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or RetailA degree in Hospitality Management or Marketing and CommunicationsExcellent English, both verbal and writtenStrong understanding of current digital marketing concepts, strategy and best practiceExcellent Presentation and customer relationship skillsEnergetic and passionate to workInnovative approach to workAdditional InformationOur commitment to Diversity & Inclusion:We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent.
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