Description recruiting for: Regional Brand Manager, Baby Care - AMET This position reports into the Business Development Marketing Lead and is based in Cape Town, South Africa.
Who We Are At Kenvue , we realize the extraordinary power of everyday care.
Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.
Science is our passion; care is our talent.
Our global team is made up with 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.
With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.
We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you!
Join us in shaping our future-and yours.
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What You Will Do The Regional Brand Manager, Baby Care - AMET (Africa, Middle East and Turkey) is responsible for driving the growth model for Baby Care (Johnson's Baby and Aveeno Baby) brands in the cluster, reporting to the Senior Brand Manager, Baby Care - AMET.
Internally, you are a key partner of both Regional (EMEA) and Global marketing teams and works closely with AMET commercial teams.
International experience is required across different regions, such as North Africa, Middle East & Europe in addition to Sub Saharan Africa.
Key Responsibilities Brand Strategy Implementation and Execution Planning • Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans • Partners with lead-markets and cross functional teams in creating a robust End to End plans • Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary.
• Monitors market, brand performance, competitors, trends and consumer insights.
Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
Deploying regional/global communication strategy • Supports the communication planning for the cluster (comms priorities, calendar, media strategy).
• Provides input to regional and global teams for all content development needs and requirements.
• Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the AMET cluster.
• Acts as brand equity guardian for the cluster, ensuring execution consistency across all markets.
• Collaborates with local Brand Activation teams and healthcare professional teams.
Deploying new products (portfolio extensions, brand expansion to new markets) • Launch Key NPIs for the brand across AMET markets.
Creating launch strategy to execution & tracking NPI performance.
• Assess potential of new products and develops business case.
• Leads cross-functional team to bring regional/global innovations into AMET (Supply Chain, Regulatory, Finance, gatekeeping).
• Leverages regional/global launch toolkit and adapts to the cluster reality, in partnership with shopper and influencer marketing teams.
What We Are Looking For Required Qualifications • Bachelor's degree in marketing, business administration, or a related field.
• A minimum of 4 years of experience in Marketing, with a strong track record of business results.
• Strong experience in FMCG brand management is required, across different regions, including Middle East or Europe.
• Ability to think strategically and creatively, and to develop innovative solutions to complex problems.
• Strong analytical skills, with the ability to interpret and use data to drive decision-making.
• Experience in both brand strategy and market execution.
• Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
• Proven track record of developing and executing successful marketing strategies and programs.
• Working in multi-functional cross-cultural teams.
• Ability to master complexity.
• Fluent or Native English is required.
• Travel up to 20% may be required.
Desired Qualifications • Master's or MBA is a plus.
• Experience working in a matrix organization is a plus.
• Experience on both regional and local roles is preferred.
• Experience working on baby care is preferred.
• Baby Care market knowledge of Middle East and/or Africa is a plus.
What's In It For You • Competitive Benefit Package • Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
• Learning & Development Opportunities • Employee Resource Groups Kenvue is proud to be an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
