Job Title: Global Head of Content
Location: South Africa (Remote)
Reel Unlimited is a white-label design subscription trusted by hundreds of agencies, startups, and marketing teams. Our unlimited design service combines top-quality designs with branded delivery portals, making it easy for agencies to get design work done and share them with clients under their own brand. Founded in 2021, Reel Unlimited is a 100% remote company headquartered in Sheridan, Wyoming, US, with a distributed team across dozens of countries and time zones.
About the Role: We're seeking a Global Head of Content to lead our content operations across multiple regions and languages. This role combines strategic content planning, team management, and hands-on content creation and optimization. You'll manage a distributed team of freelance writers while ensuring consistent quality and messaging across all our content channels.
Salary Range: Competitive (to be discussed during interview)
Work Type: Full-time, Remote
Reports to: CMO
Key Responsibilities:Content Strategy & Management: Develop and execute global content strategy across multiple regionsCreate, maintain and regularly update comprehensive content guidelines for all marketsEnsure content consistency, brand voice, and quality across all regionsCreate and maintain content calendars for different marketsGenerate content briefs and guidelines for writersReview, edit, and optimize content across all channelsMonitor content performance and SEO rankingsIdentify opportunities to repurpose and update existing contentCoordinate with design team for visual content needsFocus on creating conversion-oriented content that drives leads and salesTrack and report on content's impact on business metricsQuality Control & Standards: Develop and maintain comprehensive content guidelines for global consistencyImplement quality control processes for all published contentRegular audit of published content across all regionsEnsure all content aligns with business objectives and sales goalsMonitor content performance metrics and ROIMaintain documentation of best practices and success casesCreate and update style guides for different markets while maintaining global consistencyImplement systems to detect and prevent AI-generated contentConduct regular content audits to ensure guideline complianceEnsure plagiarism-free content across all channelsTeam Management & Development: Lead and manage a team of international freelance writersCreate and maintain comprehensive writer onboarding programsDevelop training materials and documentation for new writersConduct training sessions on content guidelines, tools, and processesProvide ongoing coaching and development for writersCreate and update writer handbooks and reference materialsImplement mentoring programs for new writersRegular skills assessment and improvement planningOrganize workshops and training sessions for specific topicsAssign projects based on writer expertise and regional knowledgeSet clear expectations and deadlinesProvide constructive feedback and guidanceEnsure consistent content quality across all regionsManage writer payments and performance trackingMonitor writer performance and provide development opportunitiesContent Distribution & Performance: Manage content distribution across social media, email, and other platformsOversee multilingual SEO strategy implementationMonitor and optimize content performanceCoordinate with regional teams for localized content distributionMeasure and report on content ROIIdentify and implement content improvement opportunitiesRequired Skills & Experience: 5+ years of content management experienceProven track record in managing remote teamsStrong understanding of SEO and content marketingExperience with WordPress and content management systemsProficiency in content optimization tools (Frase, Surfer SEO, Semrush)Experience with project management tools (Notion, Airtable)Strong editorial and proofreading skillsExperience in startup or agency environmentsUnderstanding of multilingual content strategyExcellent written and verbal communication skillsStrong organizational and time management skillsExperience in creating training programs and materialsStrong coaching and mentoring abilitiesKnowledge of AI content detection tools and strategiesExperience in developing and maintaining content guidelinesStrong understanding of content's role in sales and lead generationFamiliarity with content authentication tools and processesTechnical Requirements: Advanced WordPress knowledgeProficiency in SEO tools (Frase, Surfer, Semrush)Experience with Notion and AirtableProficiency in Grammarly and CopyscapeKnowledge of content authentication toolsExperience with analytics and reporting toolsPersonal Qualities: Strong leadership and team management skillsPatient and effective teacher/mentorAbility to work under pressure and meet deadlinesDetail-oriented with excellent organizational skillsProactive problem-solverAdaptable to changing prioritiesStrong interpersonal skillsResults-driven mindsetCommitted to team development and growthWork Environment: 100% remote work setupFast-paced, growing startup environmentFlexible working hours (with overlap with key time zones)Potential quarterly travel for team meetingsRegular virtual meetings with global team membersRegular training and development sessions with team membersStructured onboarding periods for new team membersBenefits: Competitive salaryHealth insuranceAnnual leaveProfessional development budgetPerformance bonusesHow to Apply: Please apply through our careers page at https://jobs.gohire.io/reel-unlimited-s8ejcney/. Your application should include:
Detailed CVPortfolio of content projects you've managedWriting samplesBrief presentation of your content management approachReferences from previous content team management rolesSelection Process: Initial application reviewWriting and editing testVideo-recorded interviewInterview with leadership teamReference checksFinal offerReel Unlimited is an equal opportunity employer and welcomes applications from all qualified individuals. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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