Role Purpose Our Insights business is built on our industry-leading data assets, cutting-edge data science and our ability to deliver holistic insights at scale. Our data is powered by over 26 million households across South Africa's #1 Retailer, over 1 billion + transactions across brick-and-mortar and ecommerce. We bring this customer data together with advanced analytics and research to drive sales growth and customer loyalty for both our business and our Insights clients.
Within this context, the Retail Media Insights Analysts will be required to leverage Shoprite's data assets to generate insights to understand retail media performance and help generate deep-dives and insights for Rainmaker Media clients. This role will act as a business point of contact to translate insights into recommendations and continuously partner with the business, particularly the Rainmaker Media sales team, to explore sales/campaign opportunities, campaign planning and optimisation.
Candidates must have a strong acumen for connecting data and insights to tell stories, a desire to solve problems, and a passion for building and influencing client growth. They must also demonstrate a growth mindset, adaptability in the workplace, and knowledge of the retail and consumer goods industry.
Key Responsibilities: Support the collection, analyses, and interpretation of Rainmaker Media data from specified sources (i.e. advertising platforms, media monitoring tools, and market research). Identify trends, patterns, and opportunities for improvement by analyzing media data and campaign performance. Ensure the data integrity of all data used to formulate insights and analyses. Assist the Rainmaker Media team to ensure insights and analysis are understood, presented, and used in the right way to create incremental impact on media business growth. Partner with the Rainmaker Media Sales team and act as category insights expert across the client portfolio. Generate actionable insights for categories and brands. Provide campaign insights, performance measurements and additional post campaign analysis as an input into campaign planning and customer lifecycle. Assist in the development and maintenance of comprehensive reports, dashboards and presentations and present detailed commentary and recommend actions based on the generated insights. Understand problem statements and perform root cause analysis. Articulate findings in a business understandable language. Create insights presentations using a data driven approach aligned to business goals and objectives. Assist in the development of media plans, ensuring alignment with campaign objectives and target audience insights. Support the implementation of media measurement frameworks, tagging methodologies, and tracking mechanisms. Support/assist with post-campaign analysis and the preparation of comprehensive performance reports, outlining key learnings and actionable insights. Stay updated with the latest industry trends, media measurement tools, and methodologies to continuously enhance data analysis capabilities. Qualifications and experience Degree or Diploma in Business, Marketing, Analytics, or a related field – (essential). 5+ years' experience in a similar capacity, buying or category management – (beneficial). Media analysis, data analytics, or related roles/experience in the advertising or marketing industry- (beneficial). Demonstrated hands-on analytics experience - generating actionable insights and doing data deep-dives. Demonstrated ability to influence, establish and maintain strong relationships with management, internal partners, and external clients. Ability to translate data to digestible insights for media sales and client campaign recommendations and presentations. Ability to interact and influence across all levels of organisations internally and externally. Key competencies and work ethic Retail Media knowledge. The ability to analyse shopper insights with a desire to learn more about the trends shaping consumer behaviour today, and in the future. Build stakeholder rapport - Build strong, trusting relationships with suppliers across brand, consumer insights, ecommerce, and advanced analytics. Detailed, organised and quality focused – Has an affinity for detail, structure, and efficiency. Is diligent and vigilantly watches over work processes, tasks and outputs to ensure accuracy while independently actioning and correcting any quality concerns. Customer focused - obsessed about the customer and delivering a digital enriched customer journey experience. Excellent written and verbal communication skills – Strong command of the English language with excellent presentation and story-telling skills - Ability to articulate ideas and concepts in a creative and meaningful way. Critical thinker and independent problem solver. Time management and planning skills - ability to prioritise a high volume of tasks simultaneously in a fast-paced unpredictable environment. Operational efficiency – someone who can spread themselves across multiple tasks simultaneously by working smartly, efficiently, and effectively. Adapting and responding to change - adjusts to a fast paced, changing environment; tolerates ambiguity; adapts interpersonal style to suit different people or situations. Team player and collaborative partner - contributes towards building a positive team morale. Proficiency in MS Office and CRM software (e.g. Salesforce). Strong team player. Staying up to date with global media trends and insights.
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