Key Responsibilities:
Meet store acquisition targets for subscriptions across TFG stores
Agree targets with VAS Ops and business across all available sales mechanisms (Point of Sale and digital platforms) within TFG stores
Communicate targets to media product managers for budget purposes and to VAS Ops for Profit Allocation alignmentAchieve store acquisition budget targets as set out in July reprojections
Negotiate, plan and execute acquisition campaigns with trading companies
Drive target and actual subscription growth in stores channel
Negotiate and execute staff and customer facing acquisition campaigns across TFG trading companies
Ensuring relevant campaign marketing collateral is designed and distributed timeously in conjunction with VAS marketing
Use of magazine "Exclusive Offers" and brand editorial coverage (e.g. magazine covers and features) in customer facing campaigns
Negotiate space in stores for promotional material (short-term campaigns and permanent marketing presence).
Business ownership of all media store campaigns (incl. Jet Club) and incentives across TFG
Launch and drive subscriptions of Jet Club and digital magazines on the digital platform, DAS (launch date Nov.7, 2024)
Drive prioritisation of launch of digital magazines at POS (CR lodged)
Strategize and deliver joint campaigns across the VAS portfolio with TFG Insure, TFG Connect and Hi
Attend weekly and monthly store channel and VAS meetings as media stores representativeDrive internal and external partner forums and meetings for channel and profit growth
Channel reporting
Weekly reporting of channel target vs. actual at Media Exco
Understanding and inclusion of trading co. profit allocation performance on media related targetsPresentations to trading company marketing forums, head of ops forums, (and trading company Exco's where required)
Training
Ensure staff and customer facing training and marketing material is provided (e.g. customer facing product information pamphlets)
All staff training material updated on all platforms in conjunction with change management and training departments
Identify and recommend training requirements during store visitsIncludes external agents (Metrosure, Edge, Tyme) where required
Store and internal mailing list responsibility (printed and digital magazines) Assess and advise on magazine distribution to stores (volume and magazine title to relevant stores monthly). Example: Man magazine x 5,000 to Markham; Club magazine x 7,000 across all stores etc. Includes distribution of digital magazine links to all relevant parties.
Training
Ensure staff and customer facing training and marketing material is provided (e.g. customer facing product information pamphlets)
All staff training material updated on all platforms in conjunction with change management and training departments
Identify and recommend training requirements during store visitsIncludes external agents (Metrosure, Edge, Tyme) where required
Stakeholder Management
Builds and maintains strong strategic and goal-driven relationships with senior key role players across TFG
Maintains relationships with internal (TFG marketing, VAS Ops, TFG Insure, TFG Connect, and Hi) and external stakeholders & suppliers (Channel partners e.g. Dentsu Creative, Metrosure, Edge)
Understanding of role of Dentsu Creative in magazine production and salesStrong relationships with media product owners (brand and publishing managers)
Contracts Represent media in relevant contract negotiations and sign off
Incentive management (with VAS Ops)
Agree (with business and Ops) incentive payouts for respective products and internal and external sales agents
Oversee "red flag" fraud process where multiple media products are sold to one customer
One assistant reporting into this role (current secondment) on incentive float management and customer services in relation to multiple salesManagement of clawback process / awareness of cancellation trends
Qualifications and Experience:
Marketing, project management or other related qualification degree /diplomaMin 5 years retail operations and or/ marketing experience
Skills:
Excellent organisational and coordinating skills
Ability to influence and persuade at executive levels
Excellent presentation skills
High proficiency in Excel and PowerPoint
High attention to detail
High energy and enthusiasm levels
Ability to work under pressure in a deadline driven environment
Excellent interpersonal and communication skills (verbal and written)Ability to work independently as well as in a team
Behaviours:
Effectively works with others to achieve shared goals
Recognises, respects, and appreciates the diverse values, beliefs, and perspectives of others
Effectively adjusts their behaviour, approach, and decision-making based on the situation
Develops plans and prioritises initiatives that align to the organisational goals and objectives
Assesses and improves the efficiency, effectiveness, and quality of various work processes
Interprets and simplifies complex and contradictory information when resolving organisational problems
Takes accountability and ensures others are held to account on agreed upon performance targetsSets ambitious goals and takes focused action to achieve desired outcomes to deliver measurable results
The successful candidate would be required to travel within Western Cape for store visits (minimum monthly) and to other cities nationally once every two months (estimated) for store visits, meetings with Ops, training and any other requirements.
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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