Product Specialist

Product Specialist Role
The Product Specialist works closely with the Brand Manager on understanding and gathering consumer insights and market research, specifically what drives trial and per capita consumption.
They run the day-to-day "brand operations" in the fields of:

Product Marketing
New Products
Packaging Initiatives
Brand Projects

Together with the Brand Marketing Team, they are the "guardians of the brand" ensuring the brand is portrayed in the right way.
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