Reporting to Sales Manager Department: Hydraulics Purpose: The Product Specialist will serve as the technical expert within the sales team. The role involves supporting both pre-sale and post-sale efforts by providing customers and internal teams with in-depth technical knowledge, application support, product operation guidance and troubleshooting expertise. The Product Specialist will help drive sales by ensuring customers have confidence in the correct application and usage of the machines and by assisting the sales team with complex technical queries Key Responsibility: Pre-sales Support: Work closely with the sales team to provide technical expertise during the sales process. Collaborate in customer meetings, offering guidance on product selection based on application to requirements. Conduct product demonstrations and site visits to ensure customers understand how to operate and maintain the equipment. Develop technical sales documentation and presentations for prospective clients. Assist in preparing and delivering product-specific training the sales team to ensure they are equipped with up-to-date product knowledge After-sales support: Act as the first point of contact for troubleshooting product issues post-sale. Provide technical support to customers regarding the operation, maintenance, and repair of the machines. Collaborate with the service department to ensure that customers receive timely and effective after-sales service. Offer training to customers on machine usage, safety protocols, and preventive maintenance to minimize downtime and improve productivity. Follow up with customers to ensure satisfaction post-sale and assist with any ongoing technical issues or questions Product expertise and training: Develop and maintain a thorough understanding of the technical features, benefits, and applications of the company's product ranges. Stay updated on new product developments, technologies, and industry trends, and communicate these to the sales team. Organize and deliver training sessions for both internal staff and customers on the operation and application of the equipment Liaise with the OEMs to obtain up-to-date technical information and training Application Support: Assess customer site conditions and provide recommendations on product selection and customization to suit specific applications. Assist in developing application-specific solutions for customers, ensuring that the machines meet their operational requirements. Provide expert advice on product configuration, accessories, and operational capabilities Product Trouble Shooting: Assist in diagnosing technical problems with machines, whether in-house or at customer locations. Work with the service team to ensure any technical issues are resolved swiftly and to the customers satisfaction. Document recurring issues and feedback to manufacturers to improve product quality and performance Sales Growth Support: Collaborate with the sales team to achieve sales targets by providing technical support and increasing product confidence among customers. Provide input on product strategy, market trends, and customer feedback to improve sales outcomes. Support sales efforts in expanding into new sectors and regions by helping to develop technical sales strategies Service Kits: Ensure that all necessary service kits and essential spare parts for each model is drawn up and made available to other team members. Work with the Service and Procurement teams to ensure that service kits and critical parts are always in stock. Stock takes Health/Safety/Environment/Quality: Strive for zero harm on health, safety, and environment in workshop and on customer sites Identify potential hazards in area of responsibility and put corrective actions in place to mitigate risk. Assist with risk assessments Maintain the companys ISO certification Qualifications and Experience: Minimum Grade 12 Relevant trade in a related field Minimum of 5 years of experience in a technical support, product specialist, or similar role in a relevant industry. Relevant certifications for operating, maintaining and troubleshooting MEWPs Telehandler and mini-cranes would be advantageous. Excellent understanding of HSEQ principles and practices Knowledge: Extensive product knowledge Sound knowledge of methods, techniques and procedures involved in the use and maintenance of MEWPs, telehandlers and mini-cranes Proficiency in Microsoft Office (Word, Excel, Outlook) and Syrinx