Planet Fitness is looking for a Product Owner/Development Manager that will be solely responsible for driving the Planet Fitness App Product roadmap, backlog and development. In parallel, the role will be responsible for driving the product roadmap and backlog for facets/features of the App that transgress into a Web-based offering via Planet Fitness's Website. The role will steer and drive cross-functionality across the business, leading a SteerCO comprising various Exco, Manco, and business leaders.Work Breakdown Responsibilities:Product Management and DevelopmentLead and drive the product (App & Web) strategy, roadmap and backlogContinuously research (internal, external and industry) trends, futurism and incorporate into the Product roadmapGather feature requests and needs, and translate these for the development teamOrganise SCRUMs and grooming sessions both with business stakeholders and the development teamDesign and bring to life futurism/Version X of the App and WebDesign customer and user journey flows for the App and WebIncorporate and bring to life Fitness Technology integrationsLeading & partnering with development resources to deliver future state customer experiences, user interfaces, and system interfacesMonetization, Up-sell and Cross-sellDrive a strategy of monetization of the AppBring to life and constantly enhance the Freemium, Premium and VIP business models of the AppCraft a business proposition for revenue from Freemium, Premium and VIPBuild breakeven and profitability models for the App and the Freemium, Premium and VIP business modelsBring to life rewards and benefits in the App that drive usage, engagement, and downloadsCreate a product backlog for cross-sell and upsell offerings that are activated monthly on the AppCreate a product backlog of integrated gamified challenges that forms part of rewards, benefits, and/or monetizationContent, Coaching and AIIdeate, Design and create a 12-month content strategy for the App and WebIntegrate out-of-home, digital and spray and pray strategies to market and grow App downloads, usage and engagementPartner with the Head of Product (Fitness) to integrate the Personal Trainers and Fitness CoachesCollaborate and co-create community topics and content for the App in partnership with the Head of Product (Fitness)Enhance, create a knowledge base, and aggressively grow the App's AI Coach capabilities, features and offeringsEnsure the App CI, theming and content is relevant, modern and contemporaryApp Ranking, Integrations, Reporting and Tech DebtFormulate a 12-month strategy that ensures the App is ranked in the top 3, within its sector and industryEnsure the App integrations are delivering a 99.9% uptime and are constantly optimizedBring to life App reporting that traces and tracks: 1) Downloads; 2) Usage; 3) Engagement; 4) Feature Likes; 5) Platform popularity (iOS, Android, etc); 6) ROI against marketing spend; and 7) App PerformanceOver a 12-month cycle partner with the Dev Team to prioritize at least 1 Tech Debt bug/inefficiencyClean-up App code and migrate from a low code/no code model to a coding base that enables scale, reusability and servicesExperience & Competencies:Minimum of Diploma / DegreeMust have 5 years experience within a product ownership or management roleMust have minimum of 5 years management experienceWorking or leading a development team would be advantageousExperience with Agile, Scrums and related methodologiesExperience leading and managing cross-functional teams*Please send your CV to ********If you do not receive any feedback within 14 days please consider your application unsuccessful*
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