Product Marketing Manager
Key Accountabilities and Decision Ownership
Target Audience Identification and Understanding:
Perform detailed competitor and industry landscape research to inform key strategic approaches and shifts.Show a deep understanding of the consumer behavior within Financial services for the South African marketDevelop and implement a comprehensive marketing strategy tailored to the financial and digital portfolios across digital media/ATL and owned channels.
Media Planning and Implementation:
Plan, implement, and manage performance across all media types including TV, OOH, Radio, Retail, activations, premium display, mobile display, programmatic advertising networks, paid search, and paid social.Ensure optimal allocation of the marketing budget across various channels to maximize ROI and achieve marketing objectives.
Overseeing Marketing Activities:
Manage and coordinate all marketing activities related to each portfolio.Collaborate with internal teams (Product, Analytics, Brand, Social Media, UX, Operations, and Finance) to ensure cohesive and effective marketing campaigns.Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.Ensure compliance with brand guidelines and consistency in messaging across all marketing channels.
Drive Breakthrough Marketing Innovation:
Identify and implement innovative marketing strategies and tactics to differentiate Vodacom Financial products and services in the market.Stay abreast of the latest marketing trends, technologies, and best practices to drive continuous improvement and innovation.Foster a culture of creativity and experimentation within the marketing team.
Core Competencies, Knowledge and Experience
Minimum of 8 to 10 years of relevant experience essential in:Digital/ATL Media and Owned Channels:Proficient in managing both digital and above-the-line (ATL) media channels, ensuring cohesive and integrated marketing campaigns.Leverage internal communications channels to drive campaign performance within the companies audience baseDriving Commercial & Operational Targets:Proven track record in achieving commercial and operational targets for the portfolio domain, including sales, revenue, profitability, and product/service adoption.
Strategic Planning and Competitive Market Positioning:Expertise in creating and executing strategic plans aimed at gaining market share from competitors, with a focus on innovative and effective market positioning.Versed in audience segmentation and key messaging approach for each
Agency and Media Management:Extensive experience in managing creative agencies and media for large consumer-facing brands, ensuring high-quality and impactful marketing outputs.
Key Stakeholder ManagementSkilled in working within complex organizations, capable of building strong relationships and credibility at multiple levels both internally and externally.
Must have technical / professional qualifications:
3 year Business/Marketing related Degree or National Diploma essential
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