Amazon Global Selling has been helping Taiwan businesses increase sales and reach new customers around the world. Our mission is to educate sellers on how to become successful sellers on Amazon, helping them understand the potential benefits to their business by reaching customers worldwide through selling on Amazon. We seek a highly motivated, customer-focused, creative thinking, data-driven, and action-oriented professional to join our marketing team to drive awareness of Amazon Global Selling Taiwan for prospects and sellers.
As a Product Marketing Manager, you will have the opportunity to define the strategy for how we communicate to our sellers about global selling solutions. You will help define our positioning and messaging to sellers, creating compelling content to help businesses understand our value proposition, and building the right programs to increase awareness and adoption of global selling solutions.
Key job responsibilities: Own the development of value propositions, core content, marketing, and go-to-market strategies for global selling solutions.Craft and develop compelling audience-specific messages and tools (product videos, customer success stories, whitepapers, presentations, how-to guides, etc.).Own and curate website content; test messages and experiences to optimize for education and customer engagement.Work with the product management team to distill key functionality and benefits into core product marketing messages.Identify and execute on breakthrough product marketing activities that reach the target audience effectively.Develop content roadmap for website, blog, and social media sites.Develop and launch Seller success program (Seller testimonials, case studies, video case studies) including strategy, process, and ongoing execution.Work effectively across Amazon Global Selling with groups such as sales, business development, UX, and product management to achieve business goals. A day in the life:
You will work closely with the global selling product management team, third-party sellers in Taiwan, and Amazon Global Selling Asia. To be successful in this role, you will need to be an innovator, communicator, influencer, and problem solver. You will need to be highly analytical, think and act fast, and be apt at finding creative solutions to complex problems.
About the team:
Amazon Global Selling's vision is to transform global ecommerce by bringing selection from around the world to customers anywhere in the world, enabling worldwide selection with high quality and competitive prices. We build solutions to educate and help third-party sellers to sell globally.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience managing and measuring marketing performance in various channels.
PREFERRED QUALIFICATIONS- Experience managing external partners to develop marketing programs.
- Experience presenting ideas to various levels of an organization to gain support for initiatives.
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Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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