Work Flexibility: HybridWe are looking for a Product Manager for Sport Medicine and Endoscopy to oversee the preparation and execution of marketing plans for launching and promoting assigned product lines within the South Africa region.
Responsibilities include developing marketing materials, planning promotional activities, providing training and support to the sales force, monitoring market trends, and enhancing market intelligence.
The role also involves maintaining customer contacts to follow up on promotional efforts effectively.What you will do:Assessing the impact of competitive dynamics and points of parity/difference through competitive analysisResearching product features, uses, and competitive quality, and utilizing tools for gathering and collating competitive informationCollaborating on strategy documents and marketing plans, and translating marketing plans into actionable activitiesSupporting the creation of business reviews, proposals, and accurately forecasting resource needsAdhering to budgeting practices, participating in the budgeting cycle, and providing expense justificationExplaining budget variances and supporting financial modelsUnderstanding customer needs, articulating value propositions, and tailoring product explanations to customer needsIdentifying value drivers for current and potential customers and surfacing new or unmet customer needsFocusing product features on customer success factors and developing processes for customer engagementEscalating issues impacting customer satisfaction and collaborating with KOL networks for customer insightsMaintaining networks for obtaining competitive information and adhering to protocols for data collectionPerforming needs-based segmentation, identifying customer variables, and using competitive dynamics to inform segmentationGenerating and validating segmentation variables from customer insightsLeading value proposition development, describing desired customer behaviors, and writing target audience descriptionsPrioritizing evidence for customer value, collaborating with commercial teams, and developing positioning statementsWhat you need:Bachelor's degree required; MBA preferredMinimum 3+ years of relevant Sales or Marketing experience in medical devices, ideally in Sport Medicine and EndoscopyExcellent presentation and interpersonal communication skillsStrong analytical and problem-solving abilitiesProven ability to manage multiple projects while adhering to established timelinesDemonstrated proficiency in Microsoft Office (Excel, Word, PowerPoint)Strong interpersonal skills, including written and oral communication, with the ability to communicate/present to large groupsTravel Percentage: 30%
