Work Flexibility: HybridWe are looking for a Product Manager for Instruments to oversee the preparation and execution of marketing plans for launching and promoting assigned product lines within South Africa market.
Responsibilities include developing marketing materials, planning promotional activities, providing training and support to the sales force, monitoring market trends, and enhancing market intelligence.
What you will do:Understand key competitors and their relative strengths/weaknessesUnderstand customer groups, including why customers buy the product or service approach for the product or portfolioUnderstand the different marketing channel strategies and associated business implicationsTrack and report results/KPIs to leadership and salesUnderstand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive informationExplain different product features to different customers as appropriate to their needsMaintain customer engagement and deeply understands customer needsPlay a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.Support the creation of Project Charters, CERs, and Business Case Financial Models as applicableUnderstand competitive dynamics in the marketUnderstand what customers value and how they perceive different attributes of the product or portfolioArticulate why the product or portfolio adds value or solves problems for the customerCreate marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolioPropose objectives for generating clinical evidence and evaluates studiesTie the business goal of the product or portfolio to the overall goal of StrykerSynthesize market trends and make recommendations on areas of strategic focusDevelop new strategies, sales tools, and communication plans for the product or portfolioApply clinical knowledge in combination with technical knowledge to educate and articulate valueWork closely with sales training/sales enablement to set the sales training strategy for the product or portfolioResponsible for the obsolescence planProvide analytical support to set priceArticulate desired communications outcomes consistent with marketing strategy to Marketing & Communication teamEstablish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goalsAnalyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planningProvide marketing intelligence group with key objectives and inputs to drive customer insightsWhat you need: Required:Bachelor's degree requiredMinimum 3-4 years of relevant experience in medical device sales or marketing roles, specifically with capital equipmentPreferred:MBA preferredExcellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authorityMust be able to understand and work within complex interdivisional procedures and policiesDemonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)Travel Percentage: None