Job Purpose:
Define and manage the offer strategy for the Power Systems (Medium Voltage Primary and Secondary Distribution products/solutions) in the Southern Africa or Anglophone Africa region and support the End User, panel builder and contractor channels, as well as the Front Office team activities.
Principal Accountabilities:
Get a clear and updated understanding of the Offer's environment:
Evaluate periodically the market & the competition landscape.
Identify the trends impacting the market.
Contribute to the Annual Marketing & Sales Plan.
Meet end-users and channel customers in their day to day lives.
Support the End User, Panel Builder, and Contractor Channels.
Support the Front Office team (V1s and V2s) with PAE activities.
Get a clear and updated understanding of the Offer's performance:
Monitor our business (turnover, volume, profitability, market share etc.).
Review the offer's quality level & contribute to global quality improvement.
Provide input into the offer performance and drive improvement areas in order to stay ahead of the market and competition.
Define and manage the marketing mix of the offer:
Product (Offer):
Define with the LoB the offer road-map evolution according to the gaps in features, quality, availability etc.
Ensure compliance with standards, profitability targets, quality.
Manage and update all data (new ref, OPS, O2 etc.).
Optimise stock keeping.
Price (Cost vs Value):
In support of the Tender and Pricing Managers, assist with:
Input to the discount matrix.
Input to price positioning.
Monitoring and reviewing strategic references and delta prices.
Place (End Users & Channels):
Work with all Channel Managers to maximize the availability of the offer through all available channels.
Constantly evaluate the effectiveness of the existing channels and scan the marketplace for new channels (E-Commerce, consumer retail etc.).
Support end users, contractors, EPCs and specifier teams to secure specification.
Promotion (Communication):
Define and update the kill phrases, USP's, value propositions.
Collaborate with the communication team to update strategies, tools, promotions, messages etc.
Presentations for all power systems offers.
Support Operational Marketing in the growth action deployment:
Act as custodian of product relevant material for sales and promotions as supplied by Line of Business (launches, documentation, training, content etc.).
Manage the global commercial forecast (SIOP process).
Provide support for key equipment and solutions tenders.
Optimize stock keeping (O² process):
Specific Processes:
PEP: Product Evolution Process
PWP: Product Withdrawable Process
Pricing: Price Management Process
O²: Offer Optimization Process
KPI's:
Order Intake
Delta Price
Margin
Stock profile
Management System:
Keep up to date with developments with respect to the management system, as well as apply the policies and procedures relevant to the position.
Communicate improvement possibilities with respect to the management system to the relevant process owner or directly to Quality & Customer Satisfaction and participate in improvement initiatives.
Qualifications:
Relevant technical degree, e.g. B.Tech, B.Eng in Electrical Engineering
Business/marketing qualification is an added advantage
Prior experience in a similar role is preferred.
Knowledge of the relevant South Africa and Southern African markets.
Primary Location: ZA-Gauteng-Johannesburg
Schedule: Full-time
Unposting Date: Ongoing
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