Principal Partner Alliances Marketing Specialist

Details of the offer

Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it's a place where you can grow, belong and thrive.
Your day at NTT DATA
This role is an excellent, challenging career opportunity for an experienced marketer to lead the partner marketing activity for NTT DATA, Inc.'s alliances partnerships with a key focus on (but not limited to) the Palo Alto Networks (PANW) partnership. The role is mainly focused on developing impactful Partner Alliances demand generation programs, driving internal and external awareness for our joint capabilities, developing compelling content, case studies and thought leadership material, growing, and strengthening the relationship with our Alliances Partners with a special focus on PANW.
What you'll be doing
Key Responsibilities:

Joint partner marketing strategy:

Work closely with global and regional Marketing functions as well as global and regional Alliance partner leads, divisional marketing leads & divisional SMEs to build a robust marketing strategy and plan as well as to manage the strategic partnership with PANW.
Develop a one, two and three-year strategic marketing plan – in collaboration with global and regional marketing, divisional stakeholders, as well as partner counterparts – to translate strategic business objectives into executable marketing programs and tactics.
Drive revenue, brand and communication plans and programs aligned to joint NTT DATA, Inc.'s and partner/s' business objectives.


Joint strategic investment agreements:

Develop and manage the joint global strategic investment agreements to meet the organizations' business, marketing, and sales objectives.
Track, measure and report on the ROI, pipeline and financial aspects of these agreements.
Work closely on executing on the PANW MOU Agreement and associated marketing budgets driving focused marketing plans for NTT DATA, Inc.


Sales enablement:

Support/work with divisional marketing and sales enablement functions to develop collateral that will equip NTT DATA, Inc.'s as well as the partners' sales organizations to sell together.


Partnership communication:

Develop and execute a communications plan and cadence into NTT DATA, Inc. and the Partner.


Communications and thought leadership programs:

Drive both strategic and tactical brand-building opportunities.


Budget management:

Understand how to access partner marketing and program funds to drive joint global and regional marketing activities supporting brand awareness and revenue goals.


Reporting and metrics:

Ownership of metrics/measurement, i.e., key performance indicators (KPIs) and reporting, of joint marketing activities against agreed initiatives.


Partner Marketing Campaigns & Programs:

Engage with various stakeholders throughout the business to identify a portfolio of opportunities for joint campaigns and activities with the Partner.



Knowledge and Attributes:

Highly collaborative – ensure alignment and build optimal relationships with key stakeholders.
Excellent stakeholder relationship management skills.
Very strong written and verbal communication skills.
Strong understanding of NTT DATA, Inc.'s cloud, networking and security capabilities & services.
Great program management skills.
Strong budget management skills and attention to detail.

Academic Qualifications and Certifications:

A relevant degree in Sales or Marketing Management.
A minimum of 8+ years' work experience, of which a minimum of 2 years should be in Partner/Alliance Marketing or Marketing Management within the IT industry.

Required Experience:

Experience in a multi-national environment is preferred.
A proven record of accomplishment in developing business & marketing plans.

Workplace type: Hybrid Working
About NTT DATA NTT DATA is a $30+ billion trusted global innovator of business and technology services.
Equal Opportunity Employer NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity.

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Nominal Salary: To be agreed

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