PR Officer - Old Khaki and Poetry / Cape Union Mart and K-Way Job Ref #: CUMG-8404Industry: RetailJob Type: PermanentPositions Available: 2 Our Marketing Department is in search of two PR Officers to be the brand custodian for either Old Khaki and Poetry or Cape Union Mart and K-Way.
This role involves creating and maintaining the brand's public image by handling all internal and external communication with stakeholders, suppliers, and media.
Responsibilities include creating, managing, and executing a PR strategy aligned to our strategic marketing objectives, influencing public perception through marketing initiatives, and enhancing customer experience.
Role Responsibilities Develop & implement the overall PR & events strategy that supports the overall brand objectives including budgeting and timings.
Educate the consumer, media, and influencers on seasonal launches, new products, key focuses, and initiatives.
Support and enhance the quarterly brand and product strategy.
Brand collaborations – liaise, propose, implement, and negotiate with potential brand collaboration partners.
Guide and manage external PR suppliers and agency.
Create digital PR content for social media channels, website, and emailers through content creators and influencers.
Sourcing, securing, and implementing strategic digital opportunities - giveaways, IG lives, IGTV, IG takeovers.
Event conceptualizing and management (concept and execution).
Management of customer activations and events within stores or online/virtual.
Media and influencer event strategy, planning, and implementation.
Liaison and relationship management with internal stakeholders and managing PR expectations.
Liaison and relationship management with media and influencers.
Manage strategic gifting and press drop implementation.
Develop and implement an influencer marketing strategy for each brand.
Press release writing and coordination.
Compile and manage PR monthly reporting.
Define KPIs/success metrics per PR project.
Handle and source trade exchange opportunities.
Compile and manage PR annual and monthly calendar.
Support new store openings through activations and PR elements.
Monthly budget reporting and management.
Evaluate and manage value-adding sponsorships.
Job Requirements A relevant tertiary qualification (diploma or degree) in Public Relations or Marketing.
Minimum of 2-3 years' experience in the PR Retail Industry.
Computer literacy (Intermediate MS Excel, PowerPoint, and Word).
Driver's license and own car required.
Numerical skills.
Organizational skills.
Service and customer-oriented.
Interpersonal skills.
Behavioral Competencies: Flair for innovative thinking.
Proactive and assertive.
Relationship builder.
Team player.
Ability to work under pressure and independently.
Highly organized.
Deadline and process-driven.
Please note: The Cape Union Mart Group is committed to transformation.
Appointments and promotions will be made based on candidates who best meet the requirements for the position.
Candidates that enhance the diversity of the team will be given preference, in line with our Employment Equity plan.
#J-18808-Ljbffr
