At SAOTA, we have a clear understanding of the place of design in the world and how to deliver architectural projects in diverse markets. Our success is driven by a design philosophy that connects function and form, and the pursuit of true architectural design to create appropriate solutions. The philosophy of practice is embodied in the spirit of inquiry that flourishes amongst our staff.
The PR Manager at SAOTA is responsible for developing and executing comprehensive communication strategies that enhance the brand's visibility and reputation across local and international media platforms. This role emphasizes relationship-building with media outlets, securing press coverage, and managing public relations initiatives to ensure a consistent and positive public image that aligns with SAOTA's values. The PR Manager also plays a crucial role in supporting the Head of Marketing and guiding the Marketing Coordinator.
Please note that only candidates currently residing in Cape Town will be considered for this role. Key Responsibilities: Press Strategy & Management:Develop and execute an annual PR strategy for SAOTA, focusing on Design, Lifestyle, and Business media.Maintain and update the Press Playbook with current PR strategies and processes.Manage press materials, including writing and coordinating the approval of press releases and press packs.Build and maintain comprehensive media lists, targeting top-tier and mass media outlets.Establish media publicity agreements with clients per project, managing embargo statuses and informing the marketing team accordingly.Devise and implement pitching strategies for media coverage, creating detailed pitching documents for each campaign or project.Track, analyze, and report on media coverage using Vantage Point, leveraging analytics to measure the success of digital PR efforts and refine strategies.Public Forums:Collaborate with the Brand Manager to identify industry awards, events, and speaking opportunities that align with SAOTA's brand.Negotiate and secure speaker and jury invitations for key industry events.Prepare and submit award entries, ensuring all content meets submission requirements and deadlines.Coordinate the completion of the WA100 Survey, working with various departments and principal members to gather and submit accurate responses.Internal Communication:Assist in coordinating the production of SAOTA's Quarterly Magazine, managing project timelines, proofreading content, and supporting the graphics team.Submit relevant content related to press coverage and public forums for internal newsletters and updates.Cross-Departmental Support:Provide PR and media insights to other departments, contributing to the development and execution of campaigns, exhibitions, and events.Support the Asset Producer in coordinating photoshoots, ensuring all elements are aligned with SAOTA's brand standards.Share content for the website, newsletters, and social media channels that highlight media coverage and public forum participation.Handle copywriting responsibilities related to core duties, including press releases, press packs, awards submissions, and the Quarterly Magazine. Key Requirements: Relevant Diploma or Degree in Marketing or PR5 to 8 Years of experience in PRAgency experience or in-house PR Manager experienceProven track record of placing coverage in top tier mediaStrong alignment with SAOTA's values and cultureProficiency in Microsoft Office (Word, PowerPoint, Excel)Familiarity with WordPress, Meltwater, Vantage Point, Power BI, and Mailchimp is advantageousExcellent writing, relationship-building, and research skillsHighly organized with exceptional time management and attention to detailAbility to work accurately and professionally under pressureProactive, self-disciplined, and a strong team playerPassion for media, marketing, and architecture industry knowledge is a plus Advantageous: Luxury brand experience
Knowledge of the architecture industry
Why Join SAOTA: At SAOTA, we foster a culture of creativity, continuous learning, and well-being. Our team members are encouraged to display creative problem-solving skills, develop themselves through Design Friday and RAD sessions, grow their careers with our online LMS platform and internal leadership responsibilities, socialize in interactive sessions like RUSk, Blink, and Team Socials, and prioritize their health and well-being with STRETCH sessions.
SAOTA's Work Environment: We offer a hybrid working environment where staff can choose to work from home, in-studio, or both. Our flexible working hours policy aims to accommodate staff's home life commitments while ensuring our work commitments are met.
#J-18808-Ljbffr
