The PPC specialist is responsible for digital marketing for Raizcorp and its associated brands. He or she drafts, creates, and manages digital campaigns for the various brands within the business. This includes planning, strategising, budgeting, monitoring, and actively adjusting digital campaigns and the overall optimisation of the user experience for all stakeholders within Raizcorp.
The PPC specialist key responsibilities include:
Creating, developing & implementing effective paid search strategiesExecuting & optimising many PPC campaigns simultaneouslySet up and overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing, Facebook, LinkedIn, YouTube)Targeting selected audiences through researching keywordsManaging campaign budgets & adjusting bids to optimise the ROITracking daily, weekly & monthly KPI's to identify opportunities for improvementReporting KPI's to management on a regular basis through various dashboardsProducing engaging, clear & concise copy for campaignsEnsuring that campaigns are aligned across multiple channelsBuilding and strengthening key relationships across PPC ad platforms and various vendorsReducing the risk of click fraudStaying current with PPC & SEM trends and techniquesCreate an editorial calendar and syndication schedule.Edit, publish and share daily content on all social media.Build and manage paid search campaigns.Optimise company profiles within each platform to increase visibility of Raizcorp and its associated brands social content.Define key performance indicators and implement measurement, analytics and reporting methods.Create social content and campaigns tied to integrated seasonal campaigns.Review metrics from analytic dashboards and report on trends, traffic, conversations, and overall performance.Running and daily monitoring of all Raizcorp owned and allied companies' social media and all Pay Per Click (PPC) adverts online to ensure they are running optimally to achieve business needs.Collaborate with Marketing Manager, Communications Officer and Graphic Designer to develop, edit and optimise media on a weekly basis.Monthly campaign reportMonitor all social media platforms on a daily basis and remove offensive comments as per Raizcorp social media policy.Create all social media reports and meet all social media goals for the year.Quick response time to change up PPC ads if they aren't generating the required leads for the business.Ensuring that content plans don't include content pertaining to our competitors and their efforts in the market.Take direction from department leadership, including documenting detailed requirements, and asking questions to clarify assignments.Attending all marketing meetings on time.Generating all required departmental reports, including:SMS short code reports.Social media analytics.Social media budgets.Community management on all Social media platforms across all divisions.Required to be available for expos and show stands on weekends, public holidays and after hours as may be required from time-to-time.Required Experience: Develop, execute, and optimise cutting-edge digital campaigns from conception to launchWork cross-departmentally to align campaign strategies and goals across the organisationProvide ongoing actionable insights into campaign performance to relevant stakeholdersDefine, measure, and evaluate relevant paid media KPIsMedia buying for various ad platforms and oversee the day-to-day execution of paid mediaOversee and manage overall paid media budgetConduct in-depth keyword and website research, ad grouping and audience targetingMaintain knowledge of industry best practices and new technologiesReport on a range of metricsWordPress knowledge will be an advantageSoftware Experience: Hootsuite / ZohoGoogle AnalyticsGoogle Ads (Search, Display, Responsive)Google Data StudioTag ManagerFacebook and Instagram Ads ManagerTwitter Ads ManagerLinkedIn Campaign managerYouTube campaign managerBehavioral Competencies: Strong planning, deadline and task focusStrategic thinker with problem-solving skillsGood attention to detail and accuracyMultitasking and analytical skillsTeam workerAbility to build and maintain effective working relationshipsOut-of-the box thinking and creativityAbility to work under pressureAbility to take constructive criticism and take corrective action to make improvementsEmotional maturity and ability to take ownership and accountabilityAble to travel nationallyRaizcorp Supplier Development may in its absolute discretion require the employee from time to time, to perform duties which are incidental to the position into which the Employee is hereby appointed.
The employee expressly understands and accepts that this position will require overtime work as and when projects and deadlines require. The employee undertakes, as far reasonable in each project, to commit to successful achievement of project deadlines and submission dates.
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