At dotsure.co.za, we're not just digital insurance innovators; we're a team that believes in working smarter, together.
Our culture is built on advancement, collaboration and having fun, all while making a meaningful impact.
As a PPC & SEO Specialist, you'll be at the forefront of our digital strategy, driving high-impact campaigns that shape how customers discover and interact with our brand online.
You'll have the freedom to experiment, optimize, and fine-tune our digital presence using cutting-edge tools and data-driven insights.
This is your chance to master paid search, elevate organic rankings, and make your mark in a fast-paced environment.
Plus, you'll get to do it all from the heart of the Garden Route, where the lifestyle is as rewarding as the work.
If you're ready to optimize, innovate and feel inspired, dotsure.co.za is the place for you.
Job Purpose:
To manage and optimize Pay-Per-Click (PPC) advertising campaigns and coordinate SEO strategies to drive qualified leads, increase brand visibility, and improve organic search engine rankings for the company.
This role will be responsible for developing, implementing, and monitoring both PPC and SEO strategies across various platforms.
Key Responsibilities:
PPC Specialist Responsibilities:
Campaign Management:
Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.)
Conduct keyword research and analysis to identify high-performing keywords
Create and optimize ad copy to improve click-through rates and conversions
Set up and manage bidding strategies to maximize ROI
Monitor campaign performance and make necessary adjustments to improve results
Budget Management:
Allocate and manage the PPC budget effectively
Track and analyse campaign costs to ensure optimal ROI
Reporting and Analysis:
Generate regular performance reports, including key metrics such as impressions, clicks, click-through rate (CTR), conversion rate, and return on ad spend (ROAS)
Analyse campaign data to identify trends and opportunities for improvement
Use data-driven insights to optimize campaigns and improve overall performance
A/B Testing:
Conduct A/B tests on ad copy, landing pages, and bidding strategies to identify the most effective approaches
Analyse test results to inform future campaign optimizations
Stay Updated:
Stay up-to-date with the latest PPC trends, industry best practices, and platform updates
Attend industry conferences and webinars to expand knowledge and skills
SEO Coordinator Responsibilities:
Keyword Research and Analysis:
Conduct in-depth keyword research to identify relevant keywords and optimize website content accordingly
Analyse website performance metrics to identify areas for improvement
On-Page SEO:
Optimize website title tags, meta descriptions, and header tags
Ensure website content is well-structured, keyword-rich, and easy to read
Improve website loading speed and mobile-friendliness
Off-Page SEO:
Build high-quality backlinks from reputable websites
Monitor and manage online brand reputation
Technical SEO:
Work with web developers to ensure website is technically sound and search engine-friendly
Implement schema markup and other technical SEO best practices
Reporting and Analysis:
Track and analyse website traffic, rankings, and other relevant metrics
Generate regular SEO reports to monitor progress and identify opportunities for improvement
Required Skills and Experience:
Proven experience in managing PPC campaigns and implementing SEO strategies
Strong understanding of Google Ads, Google Analytics GA4 , SEMRush, Search Console, Bing Ads & GTM.
Proficiency in keyword research, ad copywriting, and bid management
Excellent analytical skills and ability to interpret data
Strong attention to detail and organizational skills
Ability to work independently and as part of a team
Strong communication and presentation skills
Desired Qualifications:
Google Ads Certification
SEO Certification
Degree in Marketing, Business, or related field
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