Ppc And Seo Specialist

Details of the offer

Job Description
At dotsure.co.za, we're not just digital insurance innovators; we're a team that believes in working smarter, together.
Our culture is built on advancement, collaboration and having fun, all while making a meaningful impact.
As a PPC & SEO Specialist, you'll be at the forefront of our digital strategy, driving high-impact campaigns that shape how customers discover and interact with our brand online.
You'll have the freedom to experiment, optimize, and fine-tune our digital presence using cutting-edge tools and data-driven insights.
This is your chance to master paid search, elevate organic rankings, and make your mark in a fast-paced environment.
Plus, you'll get to do it all from the heart of the Garden Route, where the lifestyle is as rewarding as the work.
If you're ready to optimize, innovate and feel inspired, dotsure.co.za is the place for you.
Job Purpose:
Key Responsibilities:

PPC Specialist Responsibilities:

Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.)
Conduct keyword research and analysis to identify high-performing keywords
Set up and manage bidding strategies to maximize ROI
Monitor campaign performance and make necessary adjustments to improve results
Allocate and manage the PPC budget effectively
Track and analyse campaign costs to ensure optimal ROI
Analyse campaign data to identify trends and opportunities for improvement
Use data-driven insights to optimize campaigns and improve overall performance
Conduct A/B tests on ad copy, landing pages, and bidding strategies to identify the most effective approaches
Stay up-to-date with the latest PPC trends, industry best practices, and platform updates


SEO Coordinator Responsibilities:

Conduct in-depth keyword research to identify relevant keywords and optimize website content accordingly
Analyse website performance metrics to identify areas for improvement
Optimize website title tags, meta descriptions, and header tags
Ensure website content is well-structured, keyword-rich, and easy to read
Improve website loading speed and mobile-friendliness
Build high-quality backlinks from reputable websites
Monitor and manage online brand reputation
Work with web developers to ensure website is technically sound and search engine-friendly
Implement schema markup and other technical SEO best practices
Track and analyse website traffic, rankings, and other relevant metrics
Generate regular SEO reports to monitor progress and identify opportunities for improvement



Required Skills and Experience:

Proven experience in managing PPC campaigns and implementing SEO strategies
Strong understanding of Google Ads, Google Analytics GA4, SEMRush, Search Console, Bing Ads & GTM.
Proficiency in keyword research, ad copywriting, and bid management
Excellent analytical skills and ability to interpret data
Strong attention to detail and organizational skills
Ability to work independently and as part of a team
Strong communication and presentation skills

Desired Qualifications:

Google Ads Certification
SEO Certification
Degree in Marketing, Business, or related field

Work Level: Skilled
Job Type: Permanent
Salary: Market Related
EE Position: No
Location: George

#J-18808-Ljbffr


Nominal Salary: To be agreed

Source: Whatjobs_Ppc

Job Function:

Requirements

Sales, Marketing And Production Coordinator

Sales, Marketing / Production CoordinatorReporting to the Managing Director and Company Shareholders, the Sales, Marketing / Production Coordinator is respon...


Abantu Staffing Solutions - South Africa

Published 6 days ago

Industrial Relations Specialists Market Related

Job DescriptionWe are looking for a self-motivated and driven individual with thorough knowledge of all labour legislation, labour consulting, and dispute re...


Labour Excelsis - South Africa

Published 6 days ago

Performance Marketing Specialist

Candidate Requirements:Bachelor's degree in marketing or data Analysis, or something equivalentExperience working in a similar position would be advantageous...


Wild Dreams Hospitality - South Africa

Published 13 days ago

Senior Marketing Consultant Kzn

Senior Marketing ConsultantWe are seeking a dynamic and experienced Senior Marketing Consultant to join our team. The ideal candidate will be responsible for...


Letsema Consulting And Advisory - South Africa

Published 7 days ago

Built at: 2025-01-10T07:43:54.655Z