Job Description
At dotsure.co.za, we're not just digital insurance innovators; we're a team that believes in working smarter, together. Our culture is built on advancement, collaboration and having fun, all while making a meaningful impact. As a PPC & SEO Specialist, you'll be at the forefront of our digital strategy, driving high-impact campaigns that shape how customers discover and interact with our brand online. You'll have the freedom to experiment, optimize, and fine-tune our digital presence using cutting-edge tools and data-driven insights. This is your chance to master paid search, elevate organic rankings, and make your mark in a fast-paced environment. Plus, you'll get to do it all from the heart of the Garden Route, where the lifestyle is as rewarding as the work. If you're ready to optimize, innovate and feel inspired, dotsure.co.za is the place for you.
Job Purpose:
Key Responsibilities:
PPC Specialist Responsibilities:
Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.)
Conduct keyword research and analysis to identify high-performing keywords
Set up and manage bidding strategies to maximize ROI
Monitor campaign performance and make necessary adjustments to improve results
Allocate and manage the PPC budget effectively
Track and analyse campaign costs to ensure optimal ROI
Analyse campaign data to identify trends and opportunities for improvement
Use data-driven insights to optimize campaigns and improve overall performance
Conduct A/B tests on ad copy, landing pages, and bidding strategies to identify the most effective approaches
Stay up-to-date with the latest PPC trends, industry best practices, and platform updates
SEO Coordinator Responsibilities:
Conduct in-depth keyword research to identify relevant keywords and optimize website content accordingly
Analyse website performance metrics to identify areas for improvement
Optimize website title tags, meta descriptions, and header tags
Ensure website content is well-structured, keyword-rich, and easy to read
Improve website loading speed and mobile-friendliness
Build high-quality backlinks from reputable websites
Monitor and manage online brand reputation
Work with web developers to ensure website is technically sound and search engine-friendly
Implement schema markup and other technical SEO best practices
Track and analyse website traffic, rankings, and other relevant metrics
Generate regular SEO reports to monitor progress and identify opportunities for improvement
Required Skills and Experience:
Proven experience in managing PPC campaigns and implementing SEO strategies
Strong understanding of Google Ads, Google Analytics GA4, SEMRush, Search Console, Bing Ads & GTM.
Proficiency in keyword research, ad copywriting, and bid management
Excellent analytical skills and ability to interpret data
Strong attention to detail and organizational skills
Ability to work independently and as part of a team
Strong communication and presentation skills
Desired Qualifications:
Google Ads Certification
SEO Certification
Degree in Marketing, Business, or related field
Work Level: Skilled
Job Type: Permanent
Salary: Market Related
EE Position: No
Location: George
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