Reference: 9776 MLR Consultant: Michellele Roux Job Description: Take ownership of the online store's presence and performance across paid search, programmatic display and paid social channelsWork with marketing & creative teams to drive content creation for paid media channelsFully manage campaigns on relevant self-service paid media channels and guide strategy in areas where media buying is requiredEffectively utilise the digital marketing budget, in line with marketing goalsImplement and manage a testing framework to launch and measure campaign experimentsEvaluate emerging technologies and channels and provide thought leadership in your fieldConduct keyword research for ongoing optimisation of search campaignsResponsible for tracking, analysing & reporting on the performance of digital marketing activitiesUnderstand and interpret reporting results to draw meaningful conclusions from data and translate them into recommendations for future effortsAssist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunitiesProvide actionable market and customer insights to address key strategic goalsThis role requires strong analytical skills to identify optimisation opportunities and the ability to develop and execute a testing and optimisation planEvaluate customers' online behaviour and provide insights and recommendations to improve website performance & the overall online shopping experienceFunction as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving performanceSupport strategy, execution, and measurement of A/B tests and CRO experiments alongside the ecommerce marketing teamWork with content creators to optimise landing pages, website calls-to-action (CTAs) and lead-generation formsQualifications: Demonstrable experience as a paid media specialistTrack record of producing data-driven insights and recommendations to achieve marketing goalsExperience using GA4, GTM, Google Ads, Meta Ad Manager, TikTok adsGood working knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau)Proficiency in Microsoft Office suiteFluent in English & AfrikaansAdvantageous:
Bachelor's degree or equivalent in marketing or data analysisExperience in performance marketing for an e-commerce businessExperience using Google Looker Studio, Tableau and HubspotHow to Apply: Email your comprehensive CV to******.If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.We reserve the right to only conduct interviews with candidates of choice.Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.
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