Key Responsibilities:Performance marketing:Take ownership of the online stores presence and performance across paid search, programmatic display and paid social channelsWork with marketing & creative teams to drive content creation for paid media channelsFully manage campaigns on relevant self-service paid media channels and guide strategy in areas where media buying is requiredEffectively utilise the digital marketing budget, in line with marketing goalsImplement and manage a testing framework to launch and measure campaign experimentsEvaluate emerging technologies and channels and provide thought leadership in your fieldConduct keyword research for ongoing optimisation of search campaignsAnalytics & reporting:Responsible for tracking, analysing & reporting on the performance of digital marketing activitiesUnderstand and interpret reporting results to draw meaningful conclusions from data and translate them into recommendations for future effortsAssist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunitiesProvide actionable market and customer insights to address key strategic goalsExperimentation & CRO:This role requires strong analytical skills to identify optimisation opportunities and the ability to develop and execute a testing and optimisation planEvaluate customers online behaviour and provide insights and recommendations to improve website performance & the overall online shopping experienceFunction as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving performanceSupport strategy, execution, and measurement of A/B tests and CRO experiments alongside the ecommerce marketing teamWork with content creators to optimise landing pages, website calls-to-action (CTAs) and lead-generation forms Knowledge, Experience & Qualifications:Demonstrable experience as a paid media specialistTrack record of producing data-driven insights and recommendations to achieve marketing goalsExperience using GA4, GTM, Google Ads, Meta Ad Manager, TikTok adsGood working knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau)Proficiency in Microsoft Office suiteFluent in English & AfrikaansAdvantageous:Bachelors degree or equivalent in marketing or data analysisExperience in performance marketing for an e-commerce businessExperience using Google Looker Studio, Tableau and HubspotCore competencies & skillsA high level of attention to detail and great organisational skillsAbility to prioritise and work in a fast-paced environment with competing deadlinesAbility to work cross-functionally and with a wide range of individuals with different skill setsPassion for retail, e-commerce, digital marketing and eagerness to grow, learn and develop your skills in the field
