Job title : Performance Marketing Specialist
Job Location : Western Cape, Cape Town
Deadline : December 12, 2024
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The Role As a Performance Marketing Specialist, you'll manage and optimize paid marketing campaigns across Search, Social, Display, and more, driving customer acquisition and growth. Your analytical skills and ability to collaborate with cross-functional teams will be key to success. You'll execute, report, and test new strategies to enhance performance across various digital media channels. This role offers a flexible hybrid work pattern, 2 days a week working in our Century City office and then other days working remotely.
What you will be doing Manage end-to-end management of digital marketing campaigns, ensuring alignment with business goals. Implement strategies to optimize campaigns for maximum return on investment. Create reporting dashboards to track performance and highlight data-driven improvements. Analyse campaign data to identify trends and areas for optimization. Collaborate with internal teams to ensure the integration of marketing initiatives. Develop and test new opportunities across paid digital channels. Manage budgets for campaigns, optimizing spend for maximum impact. Provide regular reporting and insights to collaborators on campaign performance and recommendations for optimization. Conduct market research and competitor analysis to advise strategies and stay updated on industry trends. Assist agency partners with campaign setups and strategies to ensure success. What we are looking for A results-driven digital marketer with expertise in Paid Search, Paid Social, Display, and Video campaigns. Passionate about digital marketing with proven hands-on experience in prior roles Detail-oriented multitasker who thrives in dynamic, fast-paced environments. Skilled at managing large-scale, multi-country ad accounts with complex keyword strategies. Proven success in optimizing paid campaigns across diverse platforms. Consistently meets volume and budget targets across multiple sites and platforms. Experience in industries like travel, marketing agencies, or experiential products is a plus.
About You Proactive and adaptable, always ready to tackle challenges with a positive attitude. Self-motivated and driven by achieving outstanding results, with a focus on continuous improvement. Collaborative and approachable, building strong relationships across teams and with partners. Committed to delivering value, balancing business needs with customer satisfaction. A problem-solver, thriving in dynamic environments where flexibility and resilience are key. You take personal accountability to make things happen and to ensure results are achieved.
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