Renumeration: Market-related based on experience
Location: Melrose Arch, Johannesburg
Job level: Mid
Type: Permanent
About Bridgement Bridgement is breaking down the barriers to access finance for small businesses in South Africa. Traditional loans from banks and other lenders have a slow application process, have strict criteria, require a lot of documentation, and inflexible terms. In contrast, we use cutting-edge technology and artificial intelligence to offer flexible finance online, with a 2-minute application, no documentation required, and a decision in a matter of hours. We're a well-funded fintech start-up, backed by Capricorn and the greater Yellowwoods group, best known for their investments in and ownership of Nandos, Hollard, Clientèle, Direct Axis, and Budget Group.
As a paid search manager you will:
Strategise, plan, and execute PPC campaigns across social media, display, and inbound marketing platforms.Manage PPC campaigns on Google Ads, Microsoft Advertising, LinkedIn, and Meta.Develop content strategies with the marketing team.Provide weekly and monthly reports on campaign progress, timelines, analysis, and results.Oversee and optimise digital advertising budgets, including bid management.Continuously analyse paid search campaigns to identify opportunities for optimisation, including ad copy, keywords, bidding, and landing pages.Offer recommendations on content types, topics, and keywords to maximise Bridgement's search rankings.Work closely with our business analyst to build out detailed reporting.Communicate across teams using data-driven insights to support decisions.Monitor and share updates on industry trends and search engine algorithm changes.Ensure alignment between paid and organic search strategies.Attributes required: Experience working with mid-sized B2B brands (experience in finance is a plus).Experience in an industry with highly competitive keywords and bidding.Strong experience with inbound marketing strategies.Excellent verbal and visual presentation skills.Knowledge of lead generation website best practices.Solid understanding of web development processes and digital marketing fundamentals.Problem-solving mindset with high attention to detail.Proven ability to collaborate across disciplines.Ability to work independently with minimal oversight.Strong track record of presenting search data and recommendations.Qualifications and Experience: 4+ years of experience in PPC.Advanced knowledge of analytics platforms such as Google Analytics, Search Console and Google Tag Manager.Experience managing Google Ads, Microsoft Advertising, Facebook, and LinkedIn campaigns.Google Ads and Google Analytics certifications are a plus.In addition to a competitive salary, we also provide:
An opportunity to be a part of one of the most exciting, growing fintech startupsA smart, fun and diverse teamA lovely office in Melrose Arch with great coffee, complimentary snacks, a putting green, Playstation and much moreAmazing employee benefits including life insurance, disability + critical illness, income protection and gap cover, as well as other benefits like psychological, physical, financial wellbeing and legal supportReady to Apply?If you think you're the right person, please fill out the form below and include your CV.
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