We are seeking a highly motivated and experienced Paid Media Specialist / Media Buyer to join our marketing team.
The ideal candidate will manage and optimize paid media campaigns across Google, Facebook/Instagram, TikTok, and email marketing platforms.
This role requires a strategic thinker with a passion for digital marketing and a proven track record in driving successful paid media campaigns.Qualifications Required:At least 2 years of digital marketing experienceDriver's license and own transportationBachelor's degreeDigital marketing certification (Google, Facebook, Udemy courses, etc.
)Experience Required:Hard Skills:Extensive knowledge of Facebook Business Manager: campaign setup, A/B testing, catalog syncing, FB Pixel/Conversions API, events, custom conversions, retargetingExtensive knowledge of Google MCC: account onboarding, bid adjustments, keyword research, PMAX campaigns, budget allocation, retargetingExtensive knowledge of Google Merchant Centre and Facebook CommerceBasic knowledge of TikTok Business Manager: campaign setup, A/B testing, catalog syncing, conversions, custom conversionsBasic knowledge of Klaviyo (or alternative): list management, segmentation, flow buildingUTM configurationReport generation and analysisSoft Skills:Analytical and creative approachEffective communication within the team and with clientsTimely completion of deliverables and meeting client expectations/deadlinesProblem-solving skills to pivot strategies and meet KPIsBeneficial Skills:Experience with WordPress / WooCommerce / ShopifySEO experienceLead generationKey Responsibilities:Develop, implement, and manage paid media campaigns across Google Ads, Facebook Ads, TikTok Ads, and email marketing platformsMonitor and analyze campaign performance, making data-driven decisions to optimize ROIConduct keyword research, audience targeting, and competitor analysisCollaborate with the creative team to produce engaging ad creatives and copyManage budget allocation and bid strategiesCreate detailed performance reports with insights and recommendationsStay updated with the latest trends and best practices in digital marketing and paid mediaAlign paid media efforts with overall marketing strategies and objectivesTest new ad formats, platforms, and strategies to improve campaign performance