Paid Media Specialist

Minimum Requirements: Relevant tertiary qualification in Digital Marketing Google Certifications (Google Analytics, Google tag Manager, Google Ads - Search, Display and Video) Facebook Certifications (Blueprint) GMP Stack Experience (DV360, SA360, experience in Campaign Manager) LinkedIn Campaign Manager Proficient in MS Office (i.e., Word / Excel / PowerPoint / Keynote etc.)
Minimum 4 years working experience as a Paid Media Specialist in an Advertising Agency or Digital Advertising Agency Well versed in Digital (full digital eco-system) Knowledge of Websites and UX (for KPI setting on a lead model) Knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic) and keep abreast of all new offering Knowledge of programmatic service providers and their offerings Knowledge of analytics and reporting tools A strong ability to glean insights from data for reporting and proposals Intimate knowledge of other platforms that are mainstream and become widely adopted in our clients space.
Ability to engage with clients and engage on robust conversations that focus on performance and interrogate strategies for improvements.
A good command of the English language (both verbal and written) Strong time management skills Strong presentation skills Strong multitasking skills (ability work on multiple briefs at any given time) Responsibilities: Proficient in Digital Media Planning Propose new Digital channels for a client when they become available and are relevant Ability to set KPIs for campaigns and budgets if they are not pre-defined Conduct research and find the insight in the research for proposals and campaigns Identify the right audiences and channels for a campaign Effectively manage media channels to deliver on Cost, Quality, and Timing targets Creative thinking on campaign execution using multiple Digital media channels