The main role of the Paid Media Manager is to implement and optimize search advertising campaigns across various platforms. They are responsible for campaign optimization, analysis and reporting and also act as a technical contact between account managers, clients and creative agencies. Paid Media Managers must therefore be able to communicate effectively and manage internal and external client expectations.
ESSENTIAL REQUIREMENTS:
Experience in running, implementing & managing Google Ads campaigns (Microsoft Ads, Apple Search and Search Ads 360 campaigns advantageous)Experience in implementing & managing Re-marketing & Shopping campaigns is advantageousExperience with setup and testing of tracking requirements of online campaignsKnowledge of PPC Search best practices and optimization techniquesPaid Media Manager Responsibilities would include (Search):Pre-launch brief & strategy discussion.Keyword research, client research, competitive landscape analysisOverall account creation & set upOngoing optimization & strategic feedbackPerformance - Ensure campaign targets are met (e.g. CPA / ROAS)Client & Internal Reporting for both operational & invoicing purposesTraining & DevelopmentExcellent computer skills (MS Office essential - intermediate to advanced Excel)Internet savvy & passionateHighly organized with an eye for detailAble to work very accurately with numbersAble to work on own initiative, prioritize workload and juggle multiple tasksExcellent administrative, communication and time management skillsGood command of both written and verbal EnglishMinimum of 3 years digital / campaign management experience
ADVANTAGEOUS:
Experience managing Display (GDN / YouTube / Smart Display) campaignsGMP Stack knowledge / experience (in particular SA360)Facebook Business Manager / Twitter / Criteo knowledge / experienceExperience running eCommerce / Retail campaignsGood knowledge of Digital Marketing Landscape
KEY COMPETENCIES AND WORK ETHIC
Exceptional communication skills both written and verbal and display professional and exemplary behaviour at all timesSpecialised knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date so that they can continue to deliver the best work possible.Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations upfront, and they do their best to make the situation right. Professionals don't make excuses but focus on finding solutions.Displays honesty and integrity at all timesBe accountable for their actions even when making mistakesThey exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.Maintain the highest standards of delivery, productivity and effectiveness at all timesOrganized and detail-orientedBe approachable and open to constructive feedbackExceptional time management skills and ability to prioritize a high volume of projects simultaneously in a fast-paced unpredictable environment.Strong problem-solving skillsThis includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.Display a hunger for knowledge and a willingness to learn for any situationRespect, appreciate and contribution towards decision making
Self-motivated and driven individual with strong integrityVery diligent – staying on top of the details and understanding how they fit into the big picture
If you feel you fit the above criteria, please apply with your CV and cover letter.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.
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