ROAST is the original agency in our network, TIPi Group. At ROAST, we are lucky enough to enjoy a friendly, collaborative and hardworking atmosphere. As a start-up, we are all very much part of making ROAST a success as a team, as well as sharing and celebrating our individual achievements. We're incredibly proud of the company culture we have built here at the entire Group; a culture that has been recognised for many awards, including:
Campaign Best Places to Work 2024The UK's Top 50 Small Companies to Work (for 6 years in a row, 2018-2023)Web Excellence AwardsWe've been fortunate enough to create this working environment by being passionate about putting our people at the heart of everything we do, whilst working collaboratively, to craft our culture together.
The Role: Paid Media ManagerThe Paid Media Manager is an established and proven expert in PPC but with strong capabilities in Paid Social and ideally at least one other Paid Media channel (Shopping, Display, Mobile/App Promotion, Native). This role requires an understanding of the way in which channels interact and complement one another, as well as the technical capabilities to execute high-performance Paid campaigns.
Reporting to the Head of Biddable, the Account Manager directly contributes to the overall direction, development and scope of the ROAST offering.
ResponsibilitiesWorking closely with the PPC Directors, responsibilities would include:
To work closely with clients to ensure a full understanding of their business, digital needs and prioritiesRegular client communication across status updates, monthly and quarterly reviewsTo work closely with the PPC Directors to ensure all accounts have a performance strategy and roadmapTo work closely with Client Services and the PPC Directors to ensure all accounts have a commercial strategyTo work closely with suppliers to ensure that the team are constantly at the forefront of industry developments and, when suitable, we are trialing these new tactics for our clientsEnsure all activity meets or exceeds performance expectationsTo manage budgets in line with strategy and ensure that monthly spend is on target, whilst providing new opportunities for growth and performance.Delivery & Line Management Direct line management of junior members of the Paid Media Department to ensure that work across the team is delivered to an exceptional standard, on target and on timeTraining and development of junior team members to ensure that they are performing at the standard expected by ROAST and our clientsQuality control of work conducted by junior members of the teamRegular client communication across status updates, monthly and quarterly reviewsDepartmental Development To work with the Departmental Head across a range of tasks to further the scale, capabilities and quality of the ROAST offering, includingRecruitmentTraining plansNew business (both preparation and attendance)Media supplier relationshipsTechnology and automationProduce marketing material including case study writing and blog postsThe CandidateExperience We would like to see at least 3 years of working in PPC delivery (if in a mixed channel role, at least 70% of time on PPC)
A proven track record of:Delivering projects and results for clients with monthly budgets of £50,000+Achieving ecommerce targets (sales and revenue volume, CPA, ROI, ROAS)Developing junior team membersLeading 3rd party bid management toolsLeading onsite analytics packagesBringing efficiency to client activity in terms of both performance and resource levelsProducing and executing responses to briefs and media plansExperience of executing campaigns within other Paid Media channels beneficial. (Training will be provided if not as eventually the role will encompass this responsibility)Skills Strong understanding of wider digital channels and environmentAbility to work and succeed in a fast-paced environmentAbility to independently research news stories, industry developments or opportunities and relay these to the wider businessUp to date knowledge of platform best practicesHighly organised with an acute attention to detailExceptional level of English, both written and spokenStrong numerical and analytical capabilities, including use and creation of Excel formulae and macrosCapabilities with Google Ads scripts or Java beneficialAdditional language capabilities beneficialWorking at TIPi GroupHolidays: 25 days, increasing with length of service, plus Christmas Eve and New Year's Eve off; optional company trips (this year's is to Alicante, and skiing in France)
Hybrid working (upon probation completion)Additional 10 days 'work from anywhere in the world'Life and Income Protection insuranceAccess to Aviva Workplace+ Digital GP, nutritionists, and Wellbeing / EAP ServicesDiscounted wellbeing membershipsDiscounted massagesActive company social life organised by a staff committeeTeam sports such as softball, netball, footballLots of opportunity for involvement in CSR and charity initiativesCycle, electric car and tech purchase savingsTraining, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainersOpportunities to learn about other digital marketing disciplinesOur hybrid-working model allows you some variety on your place of work, offering you the opportunity to work from home, where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager and teams to manage their time appropriately and according to their work and team requirements.
We are an equal opportunities employer. At TIPi Group, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
If you have a disability we would be happy to discuss reasonable adjustments to the job with you.
Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom. Please beware of scams online or from individuals claiming to represent us. A TIPi / ROAST employee will never solicit candidates through a non-TIPi email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process. BENEFITSBy putting our people at the heart of everything we do, we are proud to have built an award-winning culture here at TIPi Group.
Keen to work in digital, advertising or marketing? We are looking for future media talent.
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