Paid Media And Marketing Specialist

Company:Join our dynamic team at Digital Vikings, based in Johannesburg, South Africa. We are innovators who focus on creative strategy, paid media, content creation, email marketing, SMS, website development, and more. We are committed to pushing boundaries and delivering exceptional results that engage users, drive traffic, and convert into sales.We are seeking a Paid Media Buyer to lead the advertising strategies and management for direct-to-consumer e-commerce businesses on a full-time basis, including an artist-driven clothing brand and a car detailing brand.The primary responsibilities and projects encompass:Media planning, media strategy development, media buying, and implementing effective communication strategiesDeveloping and executing paid media strategies on Meta, TikTok, and Google advertising platformsAnalyzing campaign performance and optimizing for maximum ROASCrafting compelling ad creatives and copyManaging and allocating ad budgets effectivelyCollaborating with the creative team to craft new concepts and iterations on winning formulasStaying updated with the latest trends and updates on Meta, TikTok, and Google ad platformsThe ideal candidate should possess:In-depth understanding of digital marketing principles and strategiesProficiency in using Facebook Ads Manager, TikTok Ads Manager, and Google AdsStrong analytical skills for data-driven decision makingSkills in visual storytelling and persuasive ad copywritingKnowledge of pixel tracking and conversion trackingFamiliarity with tools like Google Analytics, Meta Ads, Google Ads, and TikTok AdsBachelor's degree in Marketing, Advertising, or related fieldBlueprint Certifications
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