The CompanyElectrum is the next-generation cloud-native payments technology company.
Since 2012, we have established ourselves as a respected partner to banks, retailers and mobile network operators through our deep expertise and track record in delivering trusted enterprise-grade payments solutions.
We've built a reputation in providing solutions for high-volume payment schemes and services that enable our clients to deliver to their customers at scale. We love that the projects we work on touch the lives of millions of South Africans daily, making a real difference.
The OpportunityProduct Marketing Specialists at Electrum play a crucial role in supporting our sales efforts through conceptualising and rolling out proactive campaign strategies. Electrum is growing and we are looking for you to add your passion for building campaigns and programmes that drive leads and opportunities to the marketing team. You will work with leading banks, retailers and mobile network operators at a time when the payments industry is undergoing unprecedented innovation.
The roleYou will play a crucial role in defining the go-to-market strategy. You will combine strategic planning with creative content development and seamless execution to support pipeline growth with both new and existing clients. You will do this using your great communication skills and cross team collaboration while ensuring compliance with industry standards.
During your day, you will:
Design and execute multi-tactical marketing campaigns and programmes, across relevant go-to-market channelsLeverage market and user research to identify the best way to reach new and existing client personas within our ideal customer profileDraft the content that will showcase our products unique value and support your campaign including key messaging, landing pages, newsletters, adverts and promotional materialsOptimise campaign conversion rates through analysis and client feedbackPrepare performance reports for campaign optimisation and monthly business reviewsWork closely with the product and sales teams to align with product messaging and sales goalsRequirementsA Bachelor's degree preferably with marketingA minimum of 5 years experience working as a campaign managerAccount based marketing experiencePreference will be given to experience in marketing complex B2B technology within the enterprise financial services software industryAdditional skillsEvidence of successful campaign creation and executionGood writing skillsGreat communication skillsCurious about software driven technologyAble to build campaigns for a complex B2B environmentProject management experienceStrong attention to detail and problem-solving skillsHighly motivated, self-starterExperience with Google Suite and Google AnalyticsExposure to tools such as Hubspot, Asana, social media analytics, etcUnderstanding of POPIABenefits and a bit about our cultureA good work-life balance is very important at Electrum. To help you manage your own time and energy, Electrum offers benefits such as:
Onsite gym and shower facilitiesDaily cooked lunches and a stocked kitchen for the mid-day nibblesTeam socialising, hikes, getaways, and dinnersWe have created a safe, transparent environment where we know mistakes happen, and that's okay. We even have a 3 step approach to dealing with them:
Tell everyone about itFix the mistakeTell everyone about itYou are responsible for your actions – both the successes and the failures.
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