Online Marketing Analytic Specialist - Western Cape, Cape TownOur client in the hospitality industry has a vacancy available for an Online Marketing Analytic Specialist. Salary: R892 320 pa CTC depending on experience. Position is based in Cape Town.Duties:The Online Marketing Analytics Specialist will be responsible for the effective analysis, reporting, and interpretation of business data, through the application of data mining techniques and statistical analysis to provide data-driven intelligence around a holistic view of customer behaviour including:Understanding customer interactions, movements, preferences, and spend; and make recommendations for marketing and product enhancements thereby supporting the business in maximizing revenue and achieving return on investment, and promoting the brand.Create and apply data management solutions, tools, and processes that are relevant and provide business intelligence and insights to ensure the data adds value to the operations and that the business remains relevant and competitive.Design reporting mechanisms which provide timely insight into marketing and customer trends such as market segmentation, customer preferences, and special event performance.Report on online marketing campaign performance and challenges in an effort to maximize results.Present recommendations to guide future business direction including working with the Marketing Team and other strategic operational teams with regards to campaigns, promotions, customer demographics, and behavioural trends.Oversee the collection of data from the data warehouse and various business systems as well as the data analyses relative to Marketing areas e.g. determine effectiveness and participation levels of customers in a gaming promotion.Benchmark performance statistics against competitor offerings and performance insights and make recommendations to optimize results.Maintain confidential information and protect business data by keeping information confidential.Conduct impact analysis and ROI of all promotions, events, and campaigns.Requirements:B Degree (IT and/or statistics or related work experience will be considered).At least 8 years' experience in Business Intelligence, Marketing Analytics, Customer Experience.Demonstrable experience in the use of Marketing systems, marketing business operations, and processes.Demonstrable experience in loyalty programmes, digital marketing, direct marketing, promotions, and comp strategies.Extensive experience in the online betting and gaming industry is highly advantageous with experience in the casino industry necessary.Desired Skills:Online Marketing Analytic SpecialistITCasinoBusiness IntelligenceMarketing Analytics
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