Are you ready to take your commuications career to the next level?
Enko Education is in a fast-growth phase, and we're looking for a Communications & Brand Manager to help amplify our impact and take our brand to new heights! Enko Education is redefining international education in Africa by providing high-quality, affordable education for students across the continent.
?? Our mission is to increase access to the world's leading universities for the African youth.
?? Ready?
Set.
Go!
**? Position Overview:** We are seeking a dynamic, agile and analytic **Communications & Brand Manager** to enhance Enko Education's brand equity through innovative multi-channel communication and marketing strategies, with a strong emphasis on **digital platforms**.
??Your role will be pivotal in positioning Enko Education at the forefront of education in Africa.
You will develop and execute creative initiatives that elevate our brand's presence and drive engagement with all key stakeholders, including employees, parents, partners, and investors.
?? You will report to the Head of the Enko Model and work closely with the schools' Marketing team to support **customer-centric campaigns**.
?? **?? Key Responsibilities:** By joining us, your responsibilities will include: **Brand Development & Management**: Consistently deliver compelling branding across multiple channels.
?? Ensure all content aligns with the Enko brand identity, promoting our **Brand Book** and **Editorial Guide** in the group ?? Manage external contractors (Graphic Designers, Copywriters) and agencies to ensure cohesive communication efforts.
???? **Digital Marketing**: Create and implement comprehensive **digital marketing strategies**, focusing on **SEO optimization**, conversion rate growth, and increasing social media following.
?? **Stakeholder Engagement**: Develop impactful communication campaigns both internally and externally, drive engagement across our platforms, and establish a **social listening strategy** to gather actionable insights?? Make Enko Education visible in key educational events ?? and secure media mentions or features in industry-relevant publications.
?? **?? Key Performance Indicators (KPIs):** Your performance will be measured by: **Traffic growth**: increase in website traffic and social media following ?? **Engagement rate** on our communications campaigns: newsletters open rate, social media engagement ?? **Brand awareness**: number of mentions of Enko Education in the relevant media ?? **Brand equity**: ? it will be your job to find the best KPI ?? **?? What We're Looking For:** - Proven experience in **brand management, communications, and digital marketing**, with strong **storytelling and content creation skills**, including a track record of producing impactful content.
?? - Ability to balance **strategic thinking** ?? with **hands-on execution**—being highly **operational and agile** in a fast-paced environment.
? - Deep understanding of **digital platforms**—experience managing social media, digital campaigns, and websites ??, ensuring engagement and alignment with the brand. - Expertise in managing **multi-channel campaigns** ??, ensuring brand consistency and adapting strategies to different markets. - Strong **data analysis skills** ??, with the ability to translate complex data sets into actionable marketing insights and strategies. - **Self-driven** and proactive, ?? with the ability to innovate, challenge the status quo, and offer fresh ideas to enhance brand performance.
?? - Demonstrated ability to work closely with internal and external **stakeholders** ??, in particular agencies and contractors, ensuring alignment across different audiences. - Adept at working in **multicultural environments** ??, with a strong understanding of the African educational landscape and its unique opportunities. - Strong multitasking and **project management skills** ??, with a proven track record of meeting tight deadlines while managing multiple projects.
????? **?? Why Join Us?
** At Enko Education, you'll have the opportunity to work in a **fast-growing, innovative environment** ?? that is making a real impact on education across Africa.
We believe in empowering our teams to bring fresh ideas and strategies to the table.
?? If you're passionate about building impactful brands and leading creative marketing initiatives, **apply now** to become part of our mission to **transform education in Africa**!
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