About The Job Role Purpose / Mission: Act as the Media Lead for SSA (South Africa and West Africa, Algeria)Provide guidance to other Marketing teams in AMEA with no local media expertiseSPOC for AMEA media coordination – 8 markets on roll-out of global brands media strategies, sufficiency analysis, media reporting (planning data and campaign performance) About You MAIN RESPONSIBILITIES SSA (South Africa, Nigeria, Ghana) + Algeria Strategy Develop yearly media plans, leading online and offline decision-makingCo-define and implement paid media excellence (goals > KPIs > optimisation)Media strategy ownership (Both online and offline)Drive Media thought leadership and governanceLocalization/implementation of paid media excellence & target settingExecution Adapt and optimize budget spent across media touchpointsImplement media plans (tactical plans built up -> execution) and share paid media learnings with local stakeholders (SEO teams, brand teams, etc.)Tech & tools: ownership (roll out & sustain)SEA (search engines + social search + retail search (where applicable)): Global Guidelines champion, ecom & brand teams sparring partnerAMEA Provide guidance on all media plans (challenge and builds)Act as the expert to guide teams where relevantAct as lead to develop talent and knowledge on all things MediaChampion the deployment and governance of the IBC Planning process in the zone (Media).KEY DELIVERABLES Lead annual TV negotiations (SSA)Competitive Media plans for SSA (ensuring KPI delivery)Implement successful media WOW for EDP AMEA (Internal and External)Regular governance and tracking of all media related activities in the Zone.MAIN INTERACTION Internal Zone: CGO, marketing head, S&I head, topline financeCBUs: Marketing, S&I, Media, Digital, Ecom, SalesGlobal team: IBC and Media TeamsExternal Creative agenciesMedia PartnersKEY METRICS: 100% compliance with global media guidelines (the fundamentals), and that, across all marketsDeployment and enforcement of proper IBC Planning everywhere, (media)Some measure of efficiency: value / impact (not cost only, that's a race to the bottom), exact metric to be confirmedSKILLS & COMPETENCIES: Broad Media and/or Digital expertise, on the client or agency side. 10 years +Fully skilled on building and implementing media strategiesAbility to confidently interact across senior levelsAbility to extract maximum value from external partners and our global teamsExperience in working in complex matrix structures. (Global/Regional/Local Dynamic)EDUCATION, EXPERIENCE: Education: Minimum Bachelor's DegreeExperience (~10+ years):Agency and corporateRegional / global and localLeadership competencies Put Danone firstWe act and work as one team, across countries and functions.Lead with PeopleWe grow as leaders by developing others.Keep it simpleWe deal with complexity by bringing focus and a pragmatic approach.Be AccountableWe are decisive, and fact-basedWalk the talkWe do what we say, acting as role models. About Us Do things your way, the way you work, the way you develop, the way you progress, it's up to you.
Working here you will need to enjoy a fast pace, complexity and it can get a little challenging. But it's packed with opportunities. You'll work with some of the best-known brands in the world, such as Activia, Nutriday, Yogisip, Inkomazi etc. We absolutely guarantee that you can just be yourself.
Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One planet one health BY You. For more information about Danone, our divisions and culture, please explore careers.danone.com
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