Description To help business achieve the revenue, market share, customer, business and profit objectives for a relevant sub-segment, portfolio or focus area by effectively developing and executing specialist marketing media strategy(ies) across appropriate channelsHello Future Welcome to FNB, the home of the #changeables.
We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious.
Now's the time to imagine your potential in a team where experts come together and ignite effective change.Are you someone who can:Development of media strategy off the back of the overarching TTL brief from Strategic solutions consultant.Coordinate integrated PCA.Develop and Maintain best practice media playbooks for all ATL channels.Brief Insights / Data team for audience research required.Brief Media planner to develop media plan based on strategy or for insights required to feed into the media strategy / recommendation.Brief Media planner on PCA and campaign insights.Coordination of brief response, across Capability groupingInput Capability grouping response into Consolidated Capability brief revert.Project and Team managementBudget managementInput into risk and governance process with leadsInput into CEO reports for segment monthly reports (executive summary)Attendance and presentations at approval forumsReceive briefs and coordinate campaignsStrategic consulting with marketing leads, programme leads to "connect dots" for the segment across a segment calendar and also maintain adherence to process.Run combined reporting sessions per month for segment for performance.Report back to media and content leads on performance of campaigns to take into excosMaintain media owner relationships in collab with leads.Lead briefing of Partner functions (Reporting, Insights, LRC)Analyze content placement, performance metrics to ensure content (tactical) plans are meeting the audiences where they are in the formats that they consumeKeep up to date with market trends (while keeping an eye on and recommend to the business on technology trends, automation )Manage and escalate crisesMentor Junior team membersImpact to business if the role is not replacedYou will be an ideal candidate if you: Minimum Qualification – relevant Degree / Post Graduate qualification will be advantageous.Experience: Agency experience in a similar roleAt least +6 years experience in mediaATL planning experienceYou will have access to: Opportunities to network and collaborate.Challenging WorkingOpportunities to innovate.We can be a match if you are: Curious & courageous - you are driven by always wanting to know more and learn more and you are brave enough toObsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it.Are you interested to take the step?
We look forward to engaging with you further.
Apply now!#POST#FNB#LI-SY1Job DetailsApplication Closing Date08/10/24All appointments will be made in line with FirstRand Group's Employment Equity plan.
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