To provide technical leadership in the design, development, and implementation of MarTech and AdTech solutions that meet business needs.Define, implement, and own the Martech strategy, roadmap and integrations (leveraging best practices).Improve ROI/KPI performance by leveraging marketing automation and personalization technology solutions.Drive cross-functional collaboration between product, engineering, analytics and content discovery teams, aiming to deliver cohesive and personalised communications and customer journeys against business objectives.Key Performance ObjectivesProvide technical leadership and drive innovation in the development and implementation of MarTech and AdTech solutions.Design and implement MarTech and AdTech roadmap, aligning with business requirements, industry standards, and best practices.Maintain and improve existing Martech and Adtech platforms and solutions; Drive efficiencies by optimizing and streamlining MarTech and AdTech processes, integrations and tooling.Drive the communication channel strategy, implementing new communication channels to improve reach and conversion of campaigns (linked to localized experiences across African markets).Leverage MarTech and business processes to improve and expand automated lifecycle communications for customers across acquisition and retention.Collaborate with various internal stakeholders to ensure effective communication and timely delivery of MarTech solutions (considering multichannel targeted and personalized communications).Map, craft and optimise behavior-driven, cross-channel campaigns (i.e. push notifications, email, in-app, SMS) to drive acquisition, engagement, retention/mitigate churn.QualificationsBachelor's degree in Computer Science, Information Technology, Business Management, or a related field.Training in Customer Relationship Management (CRM) and Marketing tools (Braze, Salesforce, Mparticle, Kochava).Digital Marketing and Marketing automation qualification.Experience5+ years of experience in MarTech and AdTech solution design and implementation.8-10 years working experience preferrable.Experience in implementing CDP, MMP, CEP, and other MarTech and AdTech platforms.Business and tech strategy experience highly advantageous.Strong growth marketing and technology background and industry knowledge.Experience analyzing marketing campaigns, running A/B tests and providing actionable recommendations.A strong technical understanding of automated life cycle marketing.Good understanding/experience in the OTT SVOD industry.
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