This role sits within the Business Marketing team at LSEG, and directly supports the products and solutions within the Workflows business of LSEG Data & Analytics. The Business Marketing team is a strategic partner to the LSEG business, powering commercial value through an insight led approach that enhances the impact of our investment and our relevance in the market. The Business Marketing team is the critical link to the Product and Sales teams to ensure all marketing activities are directly aligned to LSEG's business priorities.
Applicants for this role should ideally have experience of building a marketing strategy and content marketing plan for data or technology solutions to financial institutions.
Key responsibilities
Lead on the planning, content delivery and results monitoring of cross-Workflows marketing campaigns, including support for flagship Workspace solution.
Determine the optimal content mix based on insights and analytics, and an understanding of how our customers want to discover and explore our solutions.
Support the development of strong, targeted messaging that is compelling, differentiated and aligned to the customer workflow.
Work with marketing and business partners to shape innovative content plans and ensure the coordination of the strategy and content across D&A.
Monitor and analyse marketing budgets, including processing of invoices and monitoring of annual spending.
Ensure deliverables demonstrate value and a return on investment, meet customers' strategic requirements and LSEG's quality standards, including brand guidelines.
Partner with colleagues across Corporate Affairs & Marketing to ensure our marketing tactics are aligned to wider business objectives.
Engage and collaborate with the business, agencies and strategic marketing partners to ensure plans and tactics are reflective of our customer challenges and our product proof points.
Make use of analytics as a basis for strategy and content decision making, track performance against benchmarks and report return on investment.
Skills and experience
1-3 years of marketing experience.
Experience of product or solutions marketing would be beneficial.
Strong writing and editing skills.
Proven experience in B2B marketing to the financial markets' community.
Desire and passion, coupled with a genuine interest, to understand data and technology-driven financial solutions.
Strong ability to learn, listen and collaborate.
Good relationship management skills to satisfy a wide range of internal and external stakeholders.
Extensive experience supporting the development of content materials (from sales enablement to thought leadership), with a detailed knowledge of the end-to-end process.
Experience using Marketing Automation platforms with a preference for Eloqua is desirable.
Experience using Salesforce and Tableau is a plus.
Demonstrate superior attention to detail, accuracy, and initiative.
Strong presentation skills.
Strong collaboration skills and ability to negotiate through a diverse and global matrix structure.
Customer-centric approach and focus.
Excellent project management skills and a proactive approach.
Demonstrate excellent time-management and multi-tasking abilities and be able to independently meet deadlines.
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