Role Purpose/Business Unit: To deliver and execute on the segments marketing plan, across the various businessunits in the region. To drive operational initiatives within the region to drive market growth throughdata-driven insights and competitor analysis, in order to shape innovative campaigns and enhancebrand positioning
Your responsibilities will include: Planning, execution and evaluation ofregional segment marketing plans andimplementation into the channels Drive brand objectives with external serviceagents, media, and other key role players. Report on monthly advertising, sales, andpromotion budgets, track to ensure positiveROI. Conduct post campaign evaluations on allpromotional and marketing activations todetermine implementation effectivenessand return. Monitor the use of the Vodacom brand atevents, sponsorships, and promotions forconsistent application and visibility, ensuringcompliance according to CI, standards,policies, and procedures Provide support with regional advertisingand branding – billboards, branding rollouts,pop-up store locations, regional radiostations etc. To conduct comprehensive market analysesto identify trends, assess competitorlandscapes, and leverage insights for targeted campaigns, and ensuring sustained growth and competitive positioning. In depth understanding of / andimplementation of segmentation acrossbusiness units within the region Brief in artwork and drive bookings andexecution of schedule as per Segmentrequirement Book media for all regional adverts across allbusiness units Drive ATL (above the line) and BTL (belowthe line) campaigns to support Channel andVB Sales To drive and support national campaigns forthe region. Responsible for implementing channeldeals, trade activations, pricing andpropositions within region Post-paid regional deals to be developedand implemented Utilize insights provided by the Insightsteam and propose and implement solutionsto ensure gap closure through thedevelopment of competitor activity plans The Ideal Candidate for this role will have: Must have technical / professional qualifications: Matric / Grade 12, and 3-year commercial/marketing/sales diploma or degree (NQF 6 or higher) orSAQA accredited equivalent with3-5 years relevant experience (essential) Valid Driver's license (essential) Core competencies, knowledge, and experience: At least 3 – 5 years' experience in brandmanagement, retail marketing and sales Functional Marketing experience across ATL,BTL, experiential marketing, media, PR, etc Analytics to measure effectiveness ofmarketing. Critical Thinking and problem-solving decision making. We make an impact by offering: Enticing incentive programs, competitive benefit packages, and an exclusive 13th cheque Retirement funds, risk benefits, and medical aid benefits Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies Closing date for Applications: 09 July 2024 The base location for this role is Vodacom Polokwane The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organizational culture that recognizes, appreciates, and values diversity & inclusion.
What's in it for you We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.
Who we are You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.
Together we can.
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