Location: Cape Town Reporting Line: Head of Marketing Working Practices: Minimum two days a week in the office with option to work remotely for remaining three days.
Employment type: Permanent Working hours: 07H00 TO 15H30 (SAST), although you will need to be flexible with hours on certain days to support US stakeholders Job level: Mid Key Responsibilities: Support sales enablement by creating slideware, brochures, and collateral for sales teams and events.? Lead product web page builds, including drafting, copywriting, and managing technical releases/testing.? Campaign execution: Implement ad and email campaigns (HubSpot/Salesforce), monitor performance, and optimize leads and cost-per-lead.? Lead vetting: Review leads from the website, perform quality checks and research, and forward to sales staff; respond to initial inquiries and coordinate sales meetings.? Research logistics: Assist the Product Innovation team with identifying research targets and supporting digital research efforts (e.g., keyword refinement, A/B testing).? Social media execution: Deliver posts and campaigns based on guidance from the team.? Content marketing: Improve page rankings through content pieces; collaborate with relevant reps.? Event oversight: Manage event planning, sign-up, and logistics for key conferences (e.g., CanvasCon).? Website updates: Coordinate with SEO specialist to align Construct Education/Online Education Services site updates and execute SEO/SEM improvements.
Requirements Education & Experience Bachelor's degree in Marketing, Communications, Business, or related field 2+ years in digital marketing, ideally in a B2B environment Experience with HubSpot, Salesforce, and CMS platforms (e.g., WordPress) Event coordination experience, especially for conferences Technical Skills Proficiency in Microsoft Office, Adobe Creative Suite, and social media ad tools Knowledge of web analytics and SEO/SEM Familiarity with A/B testing, keyword research, and project management tools (e.g., Asana) WordPress experience for updates would be beneficial Communication & Collaboration Strong writing and editing skills; ability to create persuasive collateral and content Collaborative with cross-functional teams, especially sales and product Analytical & Organizational Skills Skilled in data analysis for campaign optimization and lead quality improvement Excellent organizational and project management abilities, able to manage multiple priorities and timelines Benefits These are some of the perks you can expect when you join the team: Flexible working hours Competitive remuneration Generous annual leave policy Paid maternity, parental, and study leave benefits in line with policy Learning and development opportunities within a global team Fun events organized by the Construct Social Committee ABOUT CONSTRUCT EDUCATION Construct Education is a strategic digital learning solutions company specializing in the design of innovative, impactful, and bespoke digital learning experiences.
As a wholly-owned subsidiary of OES, a global leader in education solutions, we continue to push the boundaries of online education.
Construct Education is a fee-for-service partner to institutions, and organizations worldwide, creating digital learning experiences that empower both learners and educators.
We are committed to redefining online education in a way that prepares learners for real-world challenges and helps them succeed in their careers.
We are on a mission to transform online learning and bridge the gap between education and employment.
Our vision is for everyone to have access to meaningful education through superior online programs.