Role Overview: We are seeking a skilled and versatile Marketing, Sales, Events, and Content Manager for Office & Co and Union Station to drive the growth of our business through strategic marketing, proactive sales efforts, engaging events, and compelling content.
This role requires a motivated and creative professional who excels in client engagement, delivering results, and enhancing brand visibility.
Key Responsibilities Marketing: Develop and implement multi-channel marketing campaigns to promote office spaces, events, and company initiatives.
Create engaging content for blogs, email newsletters, and social media, ensuring alignment with brand guidelines.
Optimize digital marketing efforts using SEO strategies to improve search engine rankings and web traffic.
Analyze performance metrics to measure campaign success and adjust strategies as needed.
Collaborate with designers and external partners to produce high-quality marketing materials.
Stay informed on market trends to create innovative campaigns that attract prospective tenants.
Content Management: Develop a robust content strategy that spans the company's website, social media platforms, and newsletters.
Oversee the creation, proofreading, and optimization of all content to ensure alignment with audience needs and company goals.
Perform regular content audits to maintain relevance, accuracy, and effectiveness.
Review analytics to measure the success of content marketing initiatives and refine strategies.
Maintain a comprehensive content calendar to ensure consistent and timely updates Sales: Respond to inquiries and leads regarding office space availability and pricing.
Conduct tours for prospective clients, highlighting the benefits of the office spaces.
Build and maintain strong relationships with clients to ensure satisfaction and retention.
Maintain a database of leads and clients, ensuring timely follow-ups.
Meet sales targets by converting leads into signed agreements.
Event Coordination: Plan, organize, and execute networking events, open houses, and tenant appreciation events.
Coordinate logistics, including venue setup, catering, invitations, and event marketing.
Engage with event attendees to showcase spaces and foster business relationships.
Develop event feedback surveys and implement improvements for future events.
Partner with local businesses and vendors to create mutually beneficial events Client Engagement & Retention: Conduct regular client satisfaction surveys and use feedback to improve services.
Design seasonal campaigns and initiatives to foster loyalty among tenants.
Provide outstanding customer service to retain existing clients and build long-term relationships.
Key Skills and Competencies: Strong organizational and multitasking skills to manage marketing, sales, and events simultaneously.
Excellent written and verbal communication skills for client and stakeholder interactions.
Creative thinking and problem-solving abilities for event planning and marketing campaigns.
Knowledge of digital marketing tools (e.g., Google Ads, SEO, social media platforms).
Proficiency in CRM software for managing leads and client relationships.
High energy and ability to work in a fast-paced, client-focused environment.
Qualifications: Proven experience in marketing, sales, or event coordination, preferably in real estate or property management.
A track record of achieving sales targets and delivering measurable results.
Expertise in content creation, optimization, and management.
Knowledge of budgeting and event logistics management.