Marketing Portfolio ManagerLocation: JohannesburgTime Type: Full timePosted on: Posted YesterdayTime left to apply: End Date: November 1, 2024 (7 days left to apply)Job Requisition ID: R23884Job DescriptionHello Future Marketing Portfolio Manager IIFNB Retail / Private Segment Marketing is looking for a dynamic and highly skilled Portfolio Marketing Manager to join their team. The incumbent will be required to provide strategic partnership to relevant Business Unit EXCOs by assessing business needs, offering marketing solutions, advising and directing the input into the development of relevant marketing programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement).As part of our team in FNB Retail Marketing, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now's the time to imagine your potential in a team where experts come together and ignite effective change.Are you someone who can:Support the development and execution of a pillar marketing strategy that incorporates products, pillar, customer, and integrated financial services thinkingSupport the build, deployment and tracking of marketing initiatives from start to end to maximize growth across business areasAlign stakeholders and execution partners at relevant levels, on value propositions with end customers and customer touchpoints in mindAct as a subject matter expert on the pillar in relation to customers and provide associated guidance and steer into the marketing value chain and business.Interpret strategic intent and guide activities towards this, to add value for customers and shareholders.Define marketing activities that apply a customer-centric approach focusing on creating a positive experience for the customer, maximizing service and/or product offerings, and articulating the relationship / advice / service model.Craft internal and external marketing aligned to voice of customer insights and business goalsEnsure application of integrated frameworks, guidelines and optimization plans to enable outcomes across customer sub-segments, product houses, tools & enablers, and touchpointsEnsure a depth of product and pillar understanding that feeds into appropriate marketing plans for multiple customer sub-segments and nichesDevelop and/or input into customer segment and sub-segment frameworks that support the pillar and customer needDrive execution needs such as socialization, approvals, and entry into activity management toolsBuild and/or input into messaging across relevant touchpoints, that enable business and marketing outcomes for the pillar, product, and customer segments.Interpret data, analytics and research when crafting short-, medium-, and long-term marketing activitiesSupport operational processes and cadence across the relevant business value chains to enable product and pillar integration into broader integrated customer approaches and articulationApply data in marketing messages aimed at delivering tactical shifts in customer positioningSupport the effective management and control of budgetsInput into messaging playbooks to practically support business units across the value chainSupport the shift in marketing process to work item and on-platform methodology to unlock efficiency and impact for customer marketing and experienceCollaborate with Pillar and Customer Marketing Leads and portfolio managers with positioning and messaging hierarchy that ladders from single need up to IFS, and deploys over 1-3 yearsSupport the tracking and articulation of marketing NPV / ROI models that assess and communicate marketing impact as well as inform decision making.Input, socialize, and deploy marketing performance dashboards into business areas to provide strategic guidance on impactful marketing with tangible dataSupport the business and marketing value chain at appropriate levels by socializing data to demonstrate empirical shifts in customer outcomes through marketing approaches.Support workstreams internally and externally driving thought leadership for the pillar and customerSupport the commissioning and packaging of customer stories for demonstration, and influence marketing builds across owned platformsDrive synergy and collaboration across diverse areas in the value chainPlay a pivotal role in the pillar team, and across the marketing value chainYou will be an ideal candidate if you:Degree in Marketing, Advertising, Media or Business-related qualification (similar), Postgraduate optional4 - 5 years of experience in Marketing, Advertising and Media (incl. digital), of which 2 – 3 years' should be as Senior Marketing Specialist / Business specialistYou will have access to:Opportunities to network and collaborateA challenging working environment that is progressive and agileOpportunities to innovate where initiative is taken and owned end to endWe can be a match if you are:Adaptable and curiousAnalyse complex data setsThrive in a collaborative environmentApply now if you are interested in taking the next step. We look forward to engaging with you!Job DetailsTake note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.01/11/24All appointments will be made in line with FirstRand Group's Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.
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