Marketing Portfolio Manager

Marketing Portfolio Manager Apply
Locations: Johannesburg
Time Type: Full time
Posted on: Posted Yesterday
Job Requisition ID: R11537
Job Description To provide strategic partnership to multiple marketing leads by assessing business needs, offering marketing solutions, advising and directing the input into the development of relevant marketing programmes or strategic initiatives in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement).
Hello Future Marketing Portfolio Manager Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.
As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now's the time to imagine your potential in a team where experts come together and ignite effective change.
Are you someone who can: Develop and ensure execution of integrated financial strategies to maximise growth across business areas. Manage execution of eBucks marketing strategy through activities that align to the achievement of business KPIs and priorities. Develop integrated frameworks, guidelines and optimisation plans to drive customer acquisition, retention, profitability and economic value add. Ensure financial strategies and processes are consistent with the objectives of the Group. Balance immediate value against long term sustainability and local and global considerations. Influence and align strategic intent and delivery to add value for customers and shareholders. Apply a customer-centric approach that focuses on creating a positive experience for the customer by maximizing service and/or product offerings and building relationships. Engage with relevant leaders to collaterally and proactively manage the requirements of relevant function or business. Collaborate and contribute to value adding activities for through eBucks business through functional knowledge and leadership. Actively seek and contribute to diverse opinions across the business and function. Drive strategic relationships to collaterally make sense of the ambiguity and uncertainty inherent to the organisation. Create alignment, collaboration and synergy between the various specialist areas, across business and within marketing, to provide a comprehensive marketing lead solution to customers. Contribute towards business partnerships with external parties in terms of planning, managing and execution of marketing activities. Influence customer experience journeys to improve usability, increase customer self-service and assisted service and employ strategies to maximize customer satisfaction. Balance interests of a variety of clients, readily readjusting priorities to respond to pressing and changing client demands. Establish best practices in respect of optimising client service through the full operations value chain, within the appropriate risk appetite and automation vision of the organisation. Drive an integrated service excellence culture, which enables rewarding relationships and customer feedback in promotion of exceptional service. Ensure compliance is adopted in terms of systems and procedures as laid out by Group. Design and implement a control framework to ensure the integrity of operations and practices across marketing execution. Anticipate and apply policies/procedures to manage and control both financial and non-financial risks. Ensure compliance with audit requirements. Investigate and implement measures to correct audit findings. Align, integrate and innovate area of accountability to enable the creation of integrated and specialised solutions and create a sustainable competitive advantage for Business. Execute relevant business initiatives aligned to strategic objectives with specific performance measures and control systems to track progress. Participate in specialist communities of practice and contribute positively to own and organisational knowledge improvement. Maintain a broad knowledge of current and emerging conditions affecting industry and/or business through forecasting and analysis across First Rand. Maintain expert knowledge on relevant legislative amendments, industry best practices and provide of advice to relevant stakeholders. Maintain up to date knowledge of local and global trends by working closely with Customer Insights and Analytics team. Provide thought leadership and expertise to the business and to the Marketing. Ensure that sales strategies are aligned across customer value proposition. Actively pursue opportunities that may increase acquisition and improve customer retention. Ensure regular audits and surveys are done to measure and track business performance against financial goals. Manage performance of teams in areas of responsibility against expected delivery targets. Ensure alignment of team and individual performance objectives to relevant business area objectives. Partner with Marketing Lead to drive and monitor corrective actions to ensure maximisation of team performance. Drive performance management processes within agreed timelines. Drive Talent Management practices in area of accountability. Provide direction, regular feedback and coaching to direct reports to improve performance. Identify current and future human capital needs and skills requirements. Influence the alignment and adoption of different priorities in people management strategies as articulated through the strategic people levers. Build a culture of recognition and fairness across business aligned to HR policies. Establish an enabling climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity. Influence the development and enablement of a culture and climate where the organisational values are demonstrated and lived. Influence the understanding and adoption of the organisational strategic direction across all levels of the organisation and its stakeholders. Create a development culture where information regarding successes, issues, trends and ideas are actively shared. Collaborate with various stakeholders to co-create solutions and share information within and across teams for development and improvement. You will be an ideal candidate if you: Marketing Management/ Marketing Communication qualification or equivalent. Honours / Postgrad preferred (in business / commercial studies). 8+ years of experience (predominately in marketing). Experience in Rewards / Loyalty Industry an added advantage. Proven track record of working (closely) with senior business executives. Will have access to: Opportunities to network and collaborate. Challenging Working. Opportunities to innovate. We can be a match if you are: Curious & courageous - you're driven by always wanting to know more and learn more and you're brave enough to. Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it. Are you interested to take the step? We look forward to engaging with you further. Apply now!
Job Details Application Closing Date: 20/09/24
All appointments will be made in line with FirstRand Group's Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.
About Us Serving retail and commercial customers, FNB is so much more than a bank, offering life and short-term insurance, innovative savings and investment products, and a digital universe of solutions that help customers navigate challenges and opportunities of everyday life. It has a market-leading app and a globally recognised rewards system in eBucks. FNB has won multiple awards, including the Strongest Banking Brand in the World in the Brand Finance Banking 500 2023 report. FNB represents multiple opportunities for you to build an exciting and rewarding career. Especially if you want to change people's lives, in an authentic, profound and sustainable way.

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