Marketing Portfolio Manager-1Hello Future Marketing Portfolio Manager IIFNB Retail Marketing is looking for a dynamic and highly skilled Portfolio Marketing Manager to join their team. The incumbent will be required to provide strategic partnership to relevant Business Unit EXCOs by assessing business needs, offering marketing solutions, advising and directing the input into the development of relevant marketing programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement).The PM II Go-to-Market supports the GTM & Segment Marketing Team in planning, coordinating, and executing go-to-market strategies for campaigns and marketing initiatives. This role is responsible for managing day-to-day activities related to campaign implementation, working with internal teams and external agencies to ensure successful execution.The PM II plays a key role in ensuring marketing efforts are aligned with business goals and customer needs, contributing to the success of campaigns aimed at driving customer engagement and product adoption.Key Responsibilities:Campaign Support and ExecutionSupport the Segment Team in the planning and execution of product launches, service rollouts, and marketing campaigns.Coordinate the development of marketing assets (e.g., digital banners, print materials, social media content) by working closely with the creative team and external agencies.Ensure that all marketing materials are on-brand, aligned with the go-to-market strategy, and meet the objectives of the campaign.Manage the day-to-day activities related to the rollout of marketing campaigns, including timelines, deliverables, and approvals.Cross-Functional CollaborationCollaborate with internal teams, including Product Development, Digital Marketing, Sales, and Communications, to ensure all go-to-market initiatives are delivered seamlessly.Act as the liaison between internal teams and external agencies, ensuring that all stakeholders are aligned and working towards common goals.Work with the Channel & Sales Team to ensure they have the necessary collateral, training, and information to support the marketing campaigns and product launches.Agency and Vendor CoordinationSupport in managing relationships with advertising, media, and content agencies, ensuring timely delivery of creative assets and campaign materials.Assist in the preparation of creative briefs for external partners, ensuring clarity in messaging, campaign objectives, and deadlines.Monitor agency performance and ensure that all deliverables meet the expected quality standards and timelines.Marketing Content DevelopmentAssist in the development of content marketing materials, including blogs, social media posts, email newsletters, and product brochures, in collaboration with the content team and external partners.Ensure that all content is tailored to specific customer segments and is consistent across different marketing channels (online and offline).Coordinate the distribution of content across multiple channels, including the bank's website, social media, email, and in-branch displays.Performance Tracking and ReportingTrack the performance of campaigns and product launches by monitoring key metrics such as customer engagement, product uptake, and lead generation.Work with the Analytics Team to gather customer data and insights to refine marketing activities and enhance the effectiveness of campaigns.Budget Management SupportAssist the GTM team in tracking campaign budgets, ensuring that marketing activities are executed within the allocated resources.Monitor spending across marketing initiatives and ensure proper allocation of funds for advertising, creative development, and media buying.Prepare budget reports and updates, highlighting any potential risks or overspending.Skills and Qualifications:Educational Background: Bachelor's degree in Marketing, Business, Communications, or a related field.Experience:4-5 years of experience in Marketing, Advertising and Media (incl. digital), of which 2-4 must be in campaign management, ideally within the financial services or retail sector.Experience working with advertising agencies and coordinating cross-functional marketing projects.Marketing Skills:Understanding of digital marketing channels (social media, email, web) and experience in content creation.Ability to manage campaign timelines and ensure smooth execution across multiple teams and vendors.Analytical Skills: Ability to track campaign performance, analyze data, and report on results.Project Management Skills: Strong organizational skills and the ability to manage multiple projects simultaneously.Communication Skills: Excellent written and verbal communication skills, with the ability to work effectively across teams and with external partners.Teamwork: Collaborative mindset with a proactive, hands-on approach to problem-solving.Results-driven, focused on delivering successful marketing campaigns that align with business objectives.
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