Marketing Manager-Social MediaApply locations: Kenilworth - Cape TownTime type: Full timePosted on: Posted YesterdayTime left to apply: End Date: November 23, 2024 (13 days left to apply)Job requisition id: JR102375It's fun to work in a company where people truly BELIEVE in what they're doing! Join us as a Social Media Manager in the Clothing Division of Pick n Pay. This is an exciting opportunity to shape our brand's digital presence on platforms like Facebook, Instagram, TikTok, and more. You'll be at the forefront of our creative storytelling, driving engagement and building a vibrant online community. As a key player in our team, you'll craft compelling content, develop innovative social media strategies, and leverage analytics to connect with our customers in meaningful ways. If you're passionate about fashion, social, and ready to make an impact in a dynamic retail environment, we want to hear from you!Minimum Qualifications:Relevant tertiary qualification in Digital Marketing, Journalism, Media, or Copywriting; retail experience is a plus.Minimum of three years' experience as a Social Media Manager in a reputable digital agency or retail environment.Ability to work under pressure and meet tight deadlines.Solid creative writing skills and an in-depth understanding of digital marketing best practices.Experience managing digital projects involving collaboration with multiple agencies.Competencies:Proactive with a positive, can-do attitude.Excellent verbal and written communication skills.Innovative, agile, and passionate about social media.Strong problem-solving abilities.Ability to work effectively in a team and manage multiple projects.Attention to detail.Creative mindset and up to date with all digital and retail trends.Understanding of media and targeting capabilities of various social platforms and ad formats.Responsibilities:Collaborate with the Head of Marketing to plan, oversee, and implement the social media strategy for the Pick n Pay Clothing brand, ensuring all content aligns with brand objectives and resonates with our audience across various platforms.Establish, plan, and execute an influencer strategy to expand our reach and engagement.Stay current with emerging social media trends and technologies to continuously enhance our social media offerings and identify new opportunities.Drive growth in followers across all Pick n Pay Clothing social media platforms by setting clear targets and KPIs (e.g., followers, reach, engagement).Ensure all content across Pick n Pay Clothing social channels is accurate, relevant, and aligns with brand guidelines, including paid media and video content.Develop and maintain a content calendar and posting schedule, ensuring a consistent flow of relevant content and planning tactical campaigns.Coordinate social media strategies for major brand campaigns across all channels.Supervise the social media assistant and manage relationships with third-party suppliers.Educate internal stakeholders about social media strategies to ensure alignment with brand objectives and corporate identity.Handle customer service issues, turning challenges into positive PR opportunities to enhance brand sentiment.Oversee coverage of Pick n Pay Clothing events on social channels and actively engage with users.Manage and optimize the paid advertising budget for social media campaigns, liaising with third-party media buyers for effective promotion.Monitor competitor activity in the social media landscape.Conduct workshops to educate the wider marketing team on the importance and capabilities of social media.Collaborate closely with the marketing team, buyers, project managers, and other internal stakeholders on campaigns.Closing date: 22 November 2024If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!About UsAt Pick n Pay, we are more than just a retailer; we are an organization of dedicated people committed to creating an exceptional shopping experience for our customers and an enriching, vibrant work environment for our employees. Founded in 1967, Pick n Pay is one of the largest retail chains in South Africa, serving millions of customers across the African continent. Our reputation is built upon our commitment to offering customers the best in quality and value.Our Mission: We serve with our hearts, we create a great place to be, and with our minds, we create an excellent place to shop.Our Values:Passion for our Customers: We are passionate about our customers and will fight for their rights. Our customers are our priority, and their satisfaction is our success.Respect and Care: We care for and respect each other. We value our team's diversity and treat each other with kindness and understanding.Personal Growth and Opportunity: We foster personal growth and opportunities. We believe in empowering our employees, providing opportunities for learning and advancement.Leadership and Innovation: We nurture leadership and vision, and reward innovation. We encourage our employees to be leaders in their roles and think outside the box.Honesty and Integrity: We live by honesty and integrity. We operate with transparency and trustworthiness in all our interactions.Community Support: We support and participate in our communities. We believe in making a positive impact and giving back to our communities.Individual Responsibility: We take individual responsibility. We are responsible for our actions and decisions.Accountability: We are all accountable. We hold ourselves responsible for delivering on our commitments to our customers, each other, and our business.Why Pick n Pay?At Pick n Pay, our strength lies in our people. We strive to be the employer of choice, attracting and retaining the best talent in the industry. We create a work environment that fosters growth, celebrates achievements, and values individual contributions. Here, your work will be meaningful, recognized, and rewarded.Experience the joy of being part of Pick n Pay. Let's shape the future of retail in Africa together. View our career opportunities.
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