Marketing Manager (Senior)

Job title : Marketing Manager (Senior)
Job Location : Gauteng,

Deadline : December 13, 2024

Quick Recommended Links


Jobs by Location
Job by industries

Key Purpose  The Senior Marketing Manager partners with business to develop and implement integrated, strategically aligned marketing solutions and delivers marketing, PR, written communications and brand projects. The incumbent operationalises strategy through project management and delivers within budget, applying best practice marketing principles and leveraging key partnerships internally and externally. In addition, the Senior Marketing Manager provides specialist marketing advice to stakeholders and is responsible for managing, coordinating and coaching a team. 
Areas of responsibility may include but not limited to  MANAGES THE MARKETING DEPARTMENT AND PROVIDES MARKETING DIRECTION AND SUPPORT ACROSS THE BUSINESS  Provides input into the Marketing, Brand and Communication Strategy  Implements the Marketing, Brand and Communication Strategy, operational plan and targets for area of responsibility.  Implements principles and workflows to ensure marketing strategy is aligned to Discovery marketing model and overall business strategy.  Implements fit for purpose marketing systems, policies and practices and continually reviews and improves on them.  Creates innovative, consistent, integrated solutions to improve business practices, processes and synergies to increase sales, efficiencies or effectiveness.  Unpacks complexity and provides new ideas and thought leadership to drive sales and engagement with Brand.  Secures approval for all content relating to the organisation's reputation destined for internal and external publication.  Works cross-functionally to help develop advertising and promotional programmes, pricing, and positioning and manages information flow between the department, clients and service providers.  Collates, compiles and reports on key business metrics.  Proposes initiatives and identifies opportunities for growth, expansion or new direction. 
MANAGES PEOPLE AND ENSURES CONTINUOUS IMPROVEMENT AND PROFESSIONAL DEVELOPMENT  Fosters an environment conducive to cross-functional skills transfer and integrates and harnesses team specialities and talent.  Cultivates an environment where creativity and innovation are encouraged and provides necessary guidance, coaching and support in this regard.  Ensures team is highly motivated, challenged and supported.  Implements fit for purpose marketing systems, policies and practices and continually reviews and improves on them.  Recruits and develops quality staff as required in consultation with the Head of Marketing and HR.  Ensures staff are clear about their roles, procedures and practices - conducts regular performance contracting and review processes.  Delegates responsibility and authority whilst monitoring and managing performance  Maintains up to date professional and technical knowledge and keeps abreast of industry trends and pertinent legislation.  Ensures team has excellent product and technical knowledge in order to deliver strategy and build brand.  Contributes to team success by ensuring team commitment and cohesion; values individual contributions and shows respect for others.  Respects diversity and encourages an environment that values inclusivity. 
SHAPE BUILDS AND MANAGES OPERATIONAL RELATIONSHIPS WITH INTERNAL STAKEHOLDERS  Interfaces with senior business colleagues to contribute to brand or communication strategy.  Researches local and international trends and business enablers and makes recommendations for their customisation and incorporation into operations.  Provides expert guidance to colleagues on industry best practice.  Participates in meetings and forums to share knowledge, encourage innovation and manage complexities.  Manages, balances and aligns customer requirements and quality of service to build brand presence and strength.  Uses customer feedback to inform service delivery improvements. 
BUILDS AND MANAGES EXTERNAL RELATIONSHIPS AND KEY PARTNERSHIPS  Engages with business partners, resolves conflicts and builds effective relationships.  Collaborates with stakeholders to plan and implement solutions to business challenges.  Aligns key business strategies and goals and ensures deliverables are communicated to internal and external customers; secures necessary documentation and sign-off.  Builds and maintains vendor and supplier relationships, ensuring good communication and clear expectations.  Ensures that the company's image is enhanced in all interactions with external and internal stakeholders  Creates opportunities for keeping the organisation and its products/ services in front of public and the trade. 
OPERATIONALISES, ALIGNS AND OPTIMISES LARGE STRATEGIC MARKETING PROJECTS  Liaises with different business units to understand business needs as they relate to marketing and business campaigns.  Develops and manages the execution of multiple projects from conception to post implementation.  Project manages and ensures effective delivery of all campaigns  Ensures campaign activities translate into profits or other strategic business objectives and creates value for customers and shareholders.  Oversees short/medium term planning and optimises resource allocation across projects   Monitors and measures the success of marketing initiatives, drives corrective action and advises the organisation accordingly.  Guides and enables change management initiatives and communication requirements for all projects.  Defines and plans delivery of projects from start to completion within the scope, budget, agreed time-lines and to specified quality requirements.  Performs a coordination and liaison role between project team members and business.   Identifies possible risks and opportunities and provides contingency plans.  Analyses the internal service delivery processes, identifies areas for improvement and makes changes to comply with best practices 
Competencies  Leading and Supervising   Working with People  Persuading and Influencing  Presenting and Communicating Information  Creating and Innovating  Planning & Organising  Delivering Results and Meeting Customer Expectations   Adapting and Responding to Change 
Education and Experience  Relevant Bachelor's Degree: B.Com in Marketing / Communications and other relevant investment qualifications.   Preferred qualification: Honours or post graduate business degree  Sound knowledge of investments, leading a team, communication principles, content marketing, writing, editing, proofreading, campaign management and marketing project management  6 - 8 years marketing / financial industry experience.   Prior experience in investment industry preferred. 

Sales / Retail / Business Development  jobs