Company Overview:
We are a prestigious and luxurious restaurant & lounge establishment known for offering unparalleled dining experiences. With a commitment to excellence, we are looking to expand our brand both nationally and internationally. To achieve this ambitious goal, we seek a highly skilled and experienced Marketing Manager to lead and elevate our marketing efforts.
Role Summary:
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that enhance our brand's visibility and reputation in the luxury restaurant and hospitality space. This role requires a deep understanding of luxury branding and diamond clientele, exceptional leadership skills, and a creative mindset to drive our national and international marketing campaigns.
Key Responsibilities:
•
Strategic Marketing Planning:
o
Develop and implement marketing strategies that align with the company's vision of luxury and exclusivity.
o
Oversee all aspects of brand management, including positioning, messaging, and visual identity.
•
Campaign Management:
o
Plan and execute high-impact marketing campaigns across multiple channels, including digital, print, social media, and events.
o
Monitor and analyse campaign performance, making data-driven adjustments to optimize results.
•
Brand Development:
o
Enhance the brand's presence in both domestic and international markets through targeted marketing initiatives.
o
Collaborate with creative teams to produce high-quality marketing materials that reflect the luxury brand's standards.
•
Digital Marketing:
o
Lead the digital marketing efforts, including SEO, PPC, social media, email marketing, and content creation.
o
Ensure the brand's online presence is consistent, engaging, and aligned with luxury market expectations.
•
Market Research & Analysis:
o
Conduct market research to identify trends, opportunities, and competitive threats within the luxury hospitality sector.
o
Provide insights and recommendations to senior management based on research findings.
•
Public Relations & Partnerships:
o
Manage public relations efforts to maintain and enhance the brand's reputation.
o
Establish and nurture partnerships with high-end brands, influencers, and media outlets to promote the brand.
•
Budget Management:
o
Develop and manage the marketing budget, ensuring all activities are cost-effective and within budget.
o
Provide regular financial reports and performance metrics to senior management.
•
Team Leadership:
o
Lead and mentor a marketing team, fostering a culture of creativity, collaboration, and excellence.
o
Set clear objectives and performance goals for the team, ensuring alignment with overall business goals.
Qualifications & Skills:
•
Education:
o
Bachelor's degree in marketing, Business Administration, or a related field (post-grad degree preferred).
•
Experience:
o
Minimum of 10 years of experience in marketing, with a focus on luxury brands, hospitality, or high-end consumer goods.
o
Proven experience in managing successful marketing campaigns and brand development projects.
o
Strong understanding of digital marketing, social media, and content creation in the luxury space.
•
Skills:
o
Exceptional strategic thinking and planning abilities.
o
Excellent communication, presentation, and negotiation skills.
o
Strong leadership and team management skills.
o
Creative and innovative mindset with a keen eye for detail.
o
Proficiency in marketing software and tools, including analytics platforms and CRM systems.
•
Personal Attributes:
o
Passionate about luxury brands and the hospitality industry.
o
Results-oriented with a track record of achieving marketing objectives.
o
High level of professionalism and discretion.
o
Ability to work under pressure and manage multiple projects simultaneously.
Benefits:
•
Opportunity to lead the marketing efforts of a prestigious luxury brand.
•
Access to exclusive industry events and networking opportunities.
•
Professional development and career growth opportunities.
