The Marketing Manager will be responsible for developing and executing the overall marketing strategy with a focus on content creation, digital and offline advertising, and corporate identity. The successful candidate will play a pivotal role in enhancing brand awareness, driving engagement, and supporting sales growth through targeted marketing initiatives across all channels.
KEY RESPONSIBILITIES
Marketing Strategy & Planning
Develop and implement comprehensive marketing strategies to align with business goals and drive sales.Collaborate with senior management to ensure marketing plans support both retail and wholesale objectives.Manage the marketing budget and allocate resources for maximum impact and ROI.
Content Creation & Management
Oversee the creation of high-quality, engaging content for digital platforms, social media, email campaigns, and print materials.Develop content calendars and manage internal/external resources (copywriters, designers, videographers) to produce compelling marketing assets.Ensure all content reflects the companys brand identity, values, and messaging.
Corporate Identity & Brand Management
Lead initiatives to enhance and maintain the companys corporate identity and ensure consistent use of branding across all channels.Ensure all marketing collateral, from packaging to advertisements, adheres to corporate branding guidelines.Drive brand consistency and ensure that messaging is aligned with the companys mission and vision.
Digital Advertising & Campaigns
Lead the development of digital marketing campaigns, including paid search (SEO/SEM), display advertising, email marketing, and social media marketing.Monitor and optimise digital advertising performance using analytics tools, adjusting strategies to improve engagement, traffic, and conversions.Manage relationships with digital marketing agencies, ensuring that campaigns are cost-effective and reach target audiences.
Offline Advertising & Promotions
Plan and execute offline marketing campaigns, including print, radio, outdoor advertising, and in-store promotions.Collaborate with retail partners to develop and implement point-of-sale materials, brochures, posters, and other promotional materials.Coordinate marketing events, product launches, and in-store activations to drive brand visibility and customer engagement.
Customer Insights & Data Analytics
Leverage market research and customer data to refine marketing strategies and create targeted campaigns that resonate with specific audiences.Analyse campaign performance data and provide actionable insights to continuously improve marketing initiatives.
Team Management & Leadership
Manage and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance.Ensure the marketing team meets KPIs and project deadlines while maintaining a focus on innovation and quality.
Stakeholder & Vendor Management
Collaborate with cross-functional teams, including sales, operations, and product development, to ensure alignment with business objectives.Build and manage relationships with external vendors, agencies, and media outlets to support marketing initiatives.
REQUIREMENTS
Degree in Marketing, Business Administration, Communications (or related field)5+ years of marketing experience, ideally within the FMCG industry.Strong experience in content creation, corporate branding, digital advertising, and offline campaigns.Demonstrated success in managing digital and traditional marketing initiatives from concept to execution.Proven ability to manage marketing budgets and analyse performance data to optimize spend.
REQUIRED SKILLS & COMPETENCIES
Content Development: Expertise in creating and managing engaging content across multiple formats (written, visual, video).Branding & Corporate Identity: Strong understanding of corporate identity and brand management.Digital Marketing: In-depth knowledge of SEO/SEM, PPC, social media advertising, and other digital marketing tools.Offline Marketing: Experience with traditional advertising platforms, including print, radio, and in-store promotions.Leadership & Teamwork: Proven ability to lead a team and collaborate across departments.Analytical Thinking: Strong analytical skills with a focus on campaign performance, customer insights, and ROI analysis.Project Management: Excellent organizational skills, able to manage multiple projects and meet tight deadlines.
RUMUNERATION
R40,000 (CTC) Negotiable
#J-18808-Ljbffr