Are you an experienced, passionate marketing manager with experience to match, who uses research, data & insights to build effective brand campaigns & drive conversations across multi-media channels? If you meet all the below requirements, then you're the person we're looking for.
Marketing and our BrandAbility to plan and execute multi-channel brand strategies.Demonstrates advanced knowledge in crafting marketing & brand campaigns, and assessing brand impact.Expert knowledge on brand management, particularly in evaluating marketing contribution to business.Capable of developing comprehensive brand briefs & plans with defined value proposition, customer journeys, competition analysis, messaging, and budget management.Managing brand & production agencies for brand campaigns from concept to completion.Creating campaign timelines and relevant media channels to reach brand KPIs.Experience in utilizing brand trackers, brand guidelines, understanding consumer journeys, and managing external agencies.Creating detailed go-to-market plans for 360º brand campaigns and coordinating internal and external stakeholders.Creating & curating engaging social media schedules & campaigns, managing community interactions to enhance brand presence & ensuring a cohesive brand message.Monitoring & reporting social media performance through analytics while staying updated on the latest social media trends and platform changes.Copywriting ability & creating communication for both products, UX briefs, sales collateral & comms.Ability to facilitate & coordinate industry events for all target markets (where relevant).Digital MarketingAdvanced knowledge of online marketing channels, such as social media, search engines, email, and mobile apps.Expertise in digital marketing channels, including SEO, SEM, social media marketing, PR, email marketing, and content marketing.Using CRM software to manage customer data, interactions, and segmentation to improve customer engagement and retention.Monitoring performance marketing across channels (Google Ads, Facebook, etc.) to improve marketing ROI.Data and ResearchAnalyze data to uncover insights, using marketing tools to track KPIs and ROI.Analysis and reporting across multi-media platforms.Analyzing and presenting data to meet business objectives and preparing required monthly reports and presentations.Monitoring competitors & delivering relevant data & insights to drive business decisions.Experience in research methodology & execution, conducting various consumer & customer market research studies to identify customer preferences, market trends, and competitive insights.Manage internal and external research projects across all target markets from concept to completion and, where necessary, with independent research houses.Management and LeadershipEffectively communicates marketing objectives & supervises team members & agencies to ensure KPIs are met.Demonstrates skillful leadership by guiding and motivating the team, delegating tasks, and establishing clear goals.Provides tailored feedback and coaching opportunities for individual development.Knowledge5+ years as a marketing manager/in a similar role.An excellent understanding of brand and advertising communications as well as digital marketing.Experience with Google Adwords, Google Analytics, content marketing, CRM, video, email marketing, online PR, social media marketing.Deep understanding of marketing research methodologies & implementation.Proficiency in Keynote, Google Slides, Excel/Google Sheets, Google Docs.SkillsDigital marketing expertise & strong analytical skills for campaign performance analysis.Proven track record in brand campaigns & product launches as well as growing brand & digital metrics.Articulate with excellent command of the English language, as well as excellent written communication.Ability to maximize productivity and manage deadlines with strong attention to detail.
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