POSITION PURPOSE
Responsible for developing, recommending, and implementing the Centre's marketing program. Formulates and supervises product marketing, advertising, and promotional programs. Performs marketing research as needed. Develops and delivers sales and marketing training programs to Tenants and operational staff. Oversees customer relations and ensures that the Company's professional reputation is projected and maintained. Ensures that all buildings, grounds, and equipment are well maintained and in optimal working condition. Develops and implements departmental policies and procedures and ensures that all operations are in accordance with established health and safety regulations. Informs Insurance and management of possible insurance claims timeously.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
1. Assumes responsibility for developing and implementing effective marketing programs.
Development of long and short term marketing plans.
Conducts market research and develops marketing strategies to complement and support Body Corporate goals and strategic objectives.
Reviews marketing programs regularly and modifies as needed. Ensures the integrity and quality of all marketing efforts.
Constructs and monitors the marketing budget.
Develops and implements training, promotion, and advertising programs that further marketing objectives. Compiles promotional materials.
Maintains and updates Outlet Park website.
2. Assumes responsibility for developing and maintaining effective public relations with customers, marketing professionals, and external business contacts.
Establishes and implements effective communication with outside contacts.
Ensures that requests and questions are promptly, appropriately, and courteously resolved.
Ensures that the Company's professional reputation is maintained.
3. Assumes responsibility for establishing and maintaining effective working relationships and coordination with Body Corporate.
Provides assistance and support as needed.
Keeps management informed of area activities and of any significant concerns.
Completes required reports, records, and related documents accurately and promptly.
Attends meetings as required.
4. Assumes responsibility for related duties as required or assigned.
Stays informed of developments in the marketing field and of markets affecting Company operations.
Completes special projects as assigned.
5. Assumes responsibility for ensuring professional business relations with vendors, contractors, and trade professionals.
Works to develop and maintain productive business relations with vendors, suppliers, contractors, etc.
Acts as a liaison between the Body Corporate and external contacts.
Ensures effective coordination of external services with Body Corporate operations.
Obtains and conveys information as appropriate.
Promotes goodwill and a positive image of the mall.
6. Assumes responsibility for the effective operations management of Centre and facilities.
Centre Management
Keeps abreast of market activities in respect of tenant movement, new developments.
Maintains a hands-on control of projects in hand.
Body Corporate Reporting
Provides accurate information to the Body Corporate / Trustees according to agreed format timeously.
Monitors turnover rentals.
Planning And Budgeting
Assist in compiling expense budgets for each year.
New Tenants
Assist in vetting new Tenant applications and submitting to Trustees.
PERFORMANCE MEASUREMENTS
Marketing functions are well coordinated and support organizational objectives.
Marketing research is valid, reliable, and a useful tool for management.
Marketing programs are appropriate, effective, and reviewed regularly.
Professional and effective public relations are maintained.
Body Corporate is appropriately informed of area activities and of any significant problems. Required reports are accurate and timely. Suggestions for improved performance are provided.
Marketing expenses are in line with the budgets.
Body Corporate / Trustees are appropriately informed of area activities and of any significant problems.
Operations personnel are well trained, effective, and efficient. Appropriate supervision and assistance are provided.
Company facilities are well maintained and secure and meet the needs of the Company.
Centre operations are efficiently and cost effectively administered.
Current and future Centre needs are well planned and budgets are established and maintained.
Effective business relations exist with vendors, contractors, and trade professionals.
Adheres to ISO procedures and systems implemented.
EDUCATION/CERTIFICATION:
Matric
Associate's degree in business administration with emphasis in marketing or equivalent experience.
Additional related maintenance and Centre management training preferred.
REQUIRED KNOWLEDGE:
Knowledge of Company products and services.
Understanding of sales and promotion techniques. Familiarity with local marketing vendors.
Excellent understanding of Centre management procedures. Knowledge of budgeting, service contracts.
EXPERIENCE REQUIRED:
Minimum of 7 years of experience in marketing, public relations, advertising, supervisory experience.
SKILLS/ABILITIES:
Strong interpersonal and public relations skills.
Excellent organisational and analytical abilities. Solid writing skills.
Able to operate computer applications.
Able to use graphic arts tools and supplies. Excellent leadership abilities.
Able to organize, coordinate, and direct team activities.
Strong problem solving skills. Good communications skills.
Able to use all related maintenance equipment and computer applications in Excel, Word and Adobe.
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